The Industry First Car Seat Offers Five Modes of
Use, Keeping Kids Safe from Infancy Up to Age 12
ATLANTA, June 1, 2023
/PRNewswire/ -- Today, Graco, America's most trusted baby gear
brand* and part of the Newell Brands portfolio of brands, announces
the launch of the 4Ever® DLX Grad 5-in-1 Car Seat. This
industry first car seat offers five modes of use, including a new
removable seat belt trainer, ensuring that kids' seat belts are
properly positioned when in the car, helping them to ride safer
longer – up to 12 years of age. Designed to meet the needs of
first-time parents and growing families, the 4Ever DLX Grad 5-in-1
Car Seat embodies the brand's 65-year commitment to bringing
innovative solutions to the market that offer best-in-class safety,
longevity, durability, and quality standards.
"At Graco, we understand that parents' number one priority is
keeping their kids safe, which is why we have continued to push the
boundaries of the car seat category, bringing new innovations to
the market with safety and comfort at the core of what we do," said
Kerry Strzelecki, Vice President
Brand Management, Graco. "The 4Ever
DLX Grad 5-in-1 Car Seat is the first product on the market with
five true modes of use, offering the versatility, customizability
and longevity needed for first-time parents and growing families
alike."
Offering five modes of use, the 4Ever DLX Grad 5-in-1 Car Seat
can easily convert from a rear-facing infant car seat (4-40 lb.)
all the way up to a seat belt trainer (50-120 lb.), with several
modes in between. A few key features of the car seat include:
- Seamlessly transforms to five different modes: from rear-facing
harness (4-40 lb.) to forward-facing harness (22-65 lb.) to
highback booster (40-100 lb.) to backless booster (40-120 lb.) to
seat belt trainer (50-120 lb.)
- Car seat is 10% slimmer than 4Ever DLX (compared at cup
holders) saving space in the backseat with plenty of room to
grow
- Installs in less than a minute with SnugLock®
technology**
- Removable Seat Belt Trainer offers a unique training stage
after graduating from a booster seat to help your child properly
position their seat belt, and can be used with two kids at once
when using the toddler car seat and seat belt trainer
- Car seat is Graco® ProtectPlus Engineered™ and
approved as safe after enduring rigorous crash testing to help
protect children in frontal, side***, rear and rollover
crashes
- No-Rethread Simply Safe Adjust™ Harness System allows the
headrest and harness to adjust together in one motion
- Choose the perfect headrest height from 10 positions to get the
safest fit for your child as they grow
- Rapid Remove machine-washable cover removes in 60 seconds,
without uninstalling the seat
The Graco 4Ever DLX Grad 5-in-1 Car
Seat (MSRP: $399.99) is now available for purchase
at gracobaby.com, Walmart.com, Amazon and Target.com, with
in-store availability at Target coming this August.
For more details on the Graco 4Ever DLX Grad 5-in-1 Car Seat,
visit www.gracobaby.com and follow @graco
on Instagram and Facebook. For proper product usage,
please refer to the safety instructions included on the
packaging, product labels and manuals.
*Based on 2019 Brand Perceptor Study
**Based on average time to buckle or latch, remove slack, and lock
for secure install
***With built-in 5-point harness system
About Graco
Graco is one of the most recognized children's products brands that
provides innovative and reliable solutions to help parents make
smart choices while taking care of their little ones. For more than
65 years, Graco has built high quality products that parents can
trust, including car seats, strollers, travel systems, swings,
highchairs, playards and nursery care essentials. Graco is part of
Newell Brands Inc., a leading global consumer products company,
with its products available globally through a variety of retail
partners.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial
Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO,
Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
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SOURCE Newell Brands
