The leading home fragrance brand celebrates a
major market expansion as part of the parent company, Newell
Brands, corporate strategy to grow in top international
markets.
ATLANTA, Oct. 29,
2024 /CNW/ - The Yankee Candle Company, Inc., the
leader in home fragrance and part of the Newell Brands global
portfolio of brands, announced the expanded availability of Yankee
Candle products to retailers and consumers in Canada. This announcement marks a significant
business growth opportunity as Canadian retailers and consumers
previously had limited access to Yankee Candle products in the
market, and Canada is one of Newell
Brands' top international markets.
In 2023, Newell Brands unveiled a new corporate strategy that
disproportionately invests in top brands and geographies, including
Yankee Candle and Canada, brand-building and go-to-market
excellence. Over the past year, the company has been
increasing the distribution of its brands into fast-growing
channels and focusing efforts on winning retailer space through
powerful shopper insights and innovations backed by extensive
marketing campaigns.
"Yankee Candle's increased availability in Canada is an exciting milestone for the brand
as there is unlocked potential in the market," said Jenny Leach, Vice President and General Manager
of Newell Brands Canada. "Canadian
consumers once had to go to great lengths to purchase Yankee Candle
products through third-party vendors or travel to the U.S. to
sample different scents. Now consumers will have multiple channels
to purchase their favorite scents in-store and online."
Yankee Candle prides itself on its commitment to quality and
fragrances developed based on consumer behaviors and lifestyle
trends. The Yankee Candle team's shopper insight research showed
strong buying potential by Canadian consumers seeking premium
fragrance products and an unlocked ability to grow the candle
category in Canada. The launch is
set for Fall 2024, as consumers eagerly anticipate purchasing their
favorite holiday seasonal scents.
"The Yankee Candle brand has been a household name in the U.S.
for over 50 years, and Canadian consumers have been eagerly
awaiting better access to our products, so feel that we are set up
for a strong start and overall long-term growth," said Aaron Swart, General Manager of Home Fragrance,
Newell Brands. "We're always exploring new ways to evolve the brand
and product portfolio and offer more choice to our consumers around
the world. We look forward to Yankee Candle being the fragrance
product of choice for Canadian consumers for many years."
Yankee Candle products are now available at retailers like
Canadian Tire, Staples Canada,
London Drugs, Save on Foods, Lawtons Drugs, well.ca and Amazon.ca.
To learn more about Yankee Candle, please
visit www.YankeeCandle.com and follow on Instagram
(@YankeeCandle), Facebook
(facebook.com/YankeeCandle), TikTok
(@theyankeecandlecompany) or Pinterest
(@YankeeCandle).
About The Yankee Candle Company
The Yankee Candle
Company, Inc. is an American company with a unique 55-year history
of creating evocative, mood-setting, and long-lasting fragrances
for the home. The company offers a wide range of distinctive
products, from the brand's iconic candles to home & car air
fresheners, gifts and more. The Yankee Candle Company, Inc., is a
wholly owned subsidiary of Newell Brands Inc. and is sold through
mass and specialty retailers, online and in Yankee Candle retail
stores. Outside North America, the
Company sells its products primarily through its subsidiary, Yankee
Candle Company (Europe), Ltd.,
which has an international wholesale customer network.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a
leading global consumer goods company with a strong portfolio of
well-known brands, including Rubbermaid, Sharpie®, Graco®,
Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper
Mate®, FoodSaver®, Dymo®, EXPO®, Elmer 's®, Oster®, NUK®, Spontex®
and Campingaz®. Newell Brands is focused on delighting consumers by
lighting up everyday moments.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
SOURCE Yankee Candle®
