Nexstar Promotes Lloyd Bucher to Vice President and General Manager of Its Broadcast and Digital Operations in Philadelphia, Pennsylvania
June 25 2024 - 11:00AM
Business Wire
Experienced Media Executive Will Oversee
WPHL-TV, phl17.com, and Their Related Social Media Channels
Nexstar Media Group, Inc. (NASDAQ: NXST) today announced the
promotion of Lloyd Bucher to Vice President and General Manager of
its broadcast and digital operations in Philadelphia, Pennsylvania
(DMA #4), overseeing the long-range planning and day-to-day
management of WPHL-TV (CW), phl17.com, and their related mobile and
social media channels. Mr. Bucher succeeds Vince Giannini, who
retired earlier this month. He will assume his new duties
immediately and report to Brandin Stewart, Senior Vice President
and Regional Manager for Nexstar’s broadcasting division.
The promotion is a homecoming for Mr. Bucher, who was born and
raised in Philadelphia, and spent the first 35 years of his life in
the area. He brings nearly 30 years of leadership experience in
broadcast management, marketing and sales to his new position at
Nexstar, where he has served as the Vice President and General
Manager of the company’s broadcast and digital operations in
Charlotte, North Carolina (DMA #21) for almost three years. In
Charlotte, Mr. Bucher was responsible for overseeing WJZY-TV (FOX),
WMYT-TV (MyNet) and qcnews.com.
During his tenure in Charlotte, Mr. Bucher and his team
reimagined the television stations’ brand and marketing efforts,
launching “Queen City News,” offering more local news than any
other station in the market. Mr. Bucher also spearheaded the
creation and development of the morning lifestyle show, “Positively
Charlotte,” debuting this summer and featuring local personalities,
newsmakers and small businesses. He was also instrumental in
forging a partnership with Charlotte FC, the city’s professional
soccer team, and the NFL’s Carolina Panthers, enabling WJZY-TV to
become the official “Home of the Panthers.” On the digital front,
Mr. Bucher re-launched the stations’ website as qcnews.com,
“Carolina’s Own Queen City News,” and helped drive significant
growth in unique visitors, page views, digital advertising
revenue.
“Nexstar is extremely fortunate to be able to bring someone with
Lloyd’s experience back to his hometown to manage the company’s
broadcast and digital operations,” said Mr. Stewart. “Lloyd has
been successful everywhere he’s worked and consistently driven
growth in ratings, revenue and profit by seizing opportunities to
forge new relationships with advertisers and marketers, creating
and developing new programming, and deepening his connection to the
local community. He will be a great leader for our Philly media
businesses.”
Prior to his time in Charlotte, Mr. Bucher served as Vice
President and General Manager of WPTV-TV in West Palm Beach,
Florida, from 2015 to 2021. While there, Mr. Bucher expanded local
news programming and helped create and develop several significant
digital initiatives, including the launch of WPTV-TV’s first mobile
app for news, a streaming newscast, and a variety of streaming news
specials. Prior to joining WPTV-TV, Mr. Bucher held a variety of
sales and marketing positions of increasing responsibility at
television stations in Miami and Philadelphia from 1995 to 2005. He
began his professional career as an attorney, following his
graduation from law school in 1993.
“I am grateful to Nexstar for bringing me back to Philadelphia,
my hometown,” said Mr. Bucher. “I’m truly happy to be returning to
a market I know well and looking forward to working with the
broadcast and digital teams at WPHL-TV. This station has a long
history of quality programming, special coverage of important local
events, and service to the community, and when you combine all that
with the resources of Nexstar, you can create a lot of opportunity
for success.”
Mr. Bucher has a long history of service with community- and
media industry-related organizations. He was a member of the Board
of Directors for the Urban League of Palm Beach County and Florida
Atlantic University’s Center for Autism and Related Disabilities.
He also served as a member of the TVB Executive Board of Directors
and the NBC Affiliate Board. Mr. Bucher graduated from Hofstra
University with a bachelor’s degree in marketing and earned his law
degree from the Widener University School of Law in Wilmington,
Delaware.
About Nexstar Media Group, Inc. Nexstar Media Group, Inc.
(NASDAQ: NXST) is a leading diversified media company that produces
and distributes engaging local and national news, sports and
entertainment content across its television and digital platforms,
including more than 310,000 hours of programming produced annually
by its business units. Nexstar owns America’s largest local
television broadcasting group comprised of top network affiliates,
with over 200 owned or partner stations in 117 U.S. markets
reaching 220 million people. Nexstar’s national television
properties include The CW, America’s fifth major broadcast network,
NewsNation, a national cable news network, popular entertainment
multicast networks Antenna TV and Rewind TV, and a 31.3% ownership
stake in TV Food Network. The Company’s portfolio of digital
assets, including its local TV station websites, The Hill and
NewsNationNow.com, are collectively a Top 10 U.S. digital news and
information property. For more information, please visit
nexstar.tv.
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version on businesswire.com: https://www.businesswire.com/news/home/20240625630089/en/
Media: Gary Weitman EVP & Chief Communication Officer
Nexstar Media Group, Inc. 972/373-8800 or gweitman@nexstar.tv
Investors: Joseph Jaffoni or Jennifer Neuman JCIR, Inc.
212/835-8500 or nxst@jcir.com
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