The Orchard and Dailymotion Partner to Deliver Music Videos to Dailymotion’s Global User Base
October 29 2009 - 11:23AM
Business Wire
Dailymotion and The Orchard (NASDAQ: ORCD), a full service media
company specializing in the distribution of music and video
entertainment, today announced a partnership to distribute music
videos from The Orchard to Dailymotion’s global user base of 60
million unique visitors (source: comScore August 2009). The
partnership combines the vast content library of The Orchard with
Dailymotion’s massive reach as the second largest Web video site in
the world.
The partnership will launch with over 5,000 videos reaching
Dailymotion’s large community of independent music fans.
Dailymotion will promote the videos through programming on its home
page and music channel as well as the highly viral habits of
Dailymotion’s music fans.
“Partnering with The Orchard will further strengthen our already
strong offer to our large audience of independent music fans. It
also provides a valuable opportunity for our advertisers to reach a
large audience of fiercely independent music lovers,” said Joy
Marcus, General Manager of Dailymotion US. Dailymotion’s
advertisers include top brands such as Proctor & Gamble,
Disney, and MTV.
“Providing our music videos to Dailymotion’s community of
independent music fans will result in enormous value and reach for
our artists and labels around the world,” commented Brad Navin,
Executive Vice President of The Orchard.
Over the last year, Dailymotion has almost doubled its global
and US audience while vastly expanding its library of premium
independent and TV content.
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion
attracts 60 million unique monthly visitors and one billion videos
views worldwide (source: comScore, August 2009). Dailymotion offers
the best content from users, independent content creators and
premium partners. Using the most advanced technology for both users
and content creators, Dailymotion provides high-quality and HD
video in a fast, easy-to-use website that also automatically
filters infringing material as notified by content owners. Offering
18 localized versions, Dailymotion's mission is to provide the best
possible entertainment experience for users and the best marketing
opportunities for advertisers, while respecting content protection.
www.dailymotion.com.
About The Orchard(R)
Headquartered in New York and London with operations in 25
markets around the world, The Orchard (NASDAQ: ORCD) is a full
service media company specializing in the distribution of music and
video entertainment. Founded in 1997, the company is a global
leader in digital marketing and distribution, driving sales across
more than 730 digital storefronts and mobile carriers in 69
countries. Fostering creativity and independence, The Orchard
enables labels, artists and rights holders to grow and monetize
audiences globally. For further information please visit
www.theorchard.com.
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