The Orchard Launches Comprehensive Analytics Tool
March 18 2010 - 9:15AM
Business Wire
Today, The Orchard (NASDAQ: ORCD), a global leader in music and
video distribution and comprehensive digital strategy, announced it
has launched a new interactive analytics tool within its client
workstation. The tool uses daily and weekly sales activity
generated from The Orchard’s top digital retail partners, including
iTunes, eMusic, Verizon Wireless, 24-7 Entertainment, Deezer, and
YouTube, to display full-scope sales information on specific
releases through charts, line graphs and an interactive heat map.
Data from additional digital retailers will be added to the
analytics tool in the coming weeks.
The analytics tool was developed in-house by The Orchard’s
technology team and is available in English, Spanish and French. It
transforms daily and weekly sales data generated by stores into
easy to understand sales figures viewable by type of transaction,
time period, and location. The tool displays near real-time sales
information from album downloads, track downloads, track streams,
video streams, video downloads, and ringtones.
“When I look at Surfer Blood’s sales trend chart I can clearly
see the days when downloads and streams spike, and from there can
understand which marketing efforts actually impact sales,” said Kay
Quartararo of Kanine Records. “With the addition of this tool, The
Orchard provides an end-to-end solution; from fast delivery to
online promotions to analytics, they are the perfect partner to
lead Kanine through the digital space.”
The Orchard also designed a heat map, which visualizes sales
performance according to zip-code. The map filters sales by album
or track over specific time periods. With this, clients can draw
conclusions from location-based information to focus their
marketing campaigns, route their tours, create their radio
campaigns, and enhance physical efforts.
"The Orchard's Release Analytics tool is very impressive,”
commented Jochen Maass, Vice President of Nuclear Blast. “After
years of building our global business with limited visibility into
our sales data outside of gigantic sales grids, this tool gives us
an easy to use dashboard to help us see how our marketing efforts
are translating on a real time, global basis....and the heat map
really wowed us. I wish our whole business would be as visible as
it is with The Orchard’s tool."
For an embeddable demonstration video of The Orchard’s sales
analytic tool, click here.
About The Orchard(R)
Headquartered in New York and London with operations in 25
markets around the world, The Orchard (NASDAQ: ORCD) is an
independent music and video distributor specializing in
comprehensive digital strategies for content owners. Through
innovative global marketing and promotions, The Orchard drives
sales across more than 660 digital and mobile storefronts in more
than 75 countries, as well as physical retailers across North
America and Europe. The company was founded in 1997 as a business
partner that fosters creativity and independence within its global
clients. For further information, please visit
www.theorchard.com.
Forward Looking Statements
This release may contain certain forward-looking statements
regarding The Orchard's expectations regarding future events and
operating performance within the meaning of Federal Securities laws
that are subject to certain risks and uncertainties and involve
factors that may cause actual results to differ materially from
those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of
The Orchard to distribute certain products, videos and films and
provide certain marketing and other services. Undue reliance should
not be placed on such forward-looking statements as they speak only
as of the date hereof, and The Orchard undertakes no obligation to
update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors
that could cause actual results to differ materially from those
projected or suggested in any forward-looking statements are
contained in The Orchard's most recent periodic reports on Form
10-K and Form 10-Q that are filed with the Securities and Exchange
Commission.
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