The Orchard Reaches 1.2 Billion Mobile Customers across Asia
May 26 2010 - 9:15AM
Business Wire
Today, The Orchard (NASDAQ: ORCD), a global leader in music and
video distribution and comprehensive digital strategy, announced
that the company is now reaching more than 1.2 billion mobile
customers across Asia through distribution partnerships with top
mobile operators and licensors in China, Japan, Korea, India, and
the Middle East.
In Japan, The Orchard has direct agreements with Music.JP and
Music Airport, as well as a partnership with the largest record
label Avex, which brings Orchard content to Label Mobile, a
mobile-content provider owned by leading Japan record labels. In
The Middle East, The Orchard has an agreement with Viva, which
provides The Orchard access to top mobile operators like Orange,
Vodafone, and Mobinil. In Korea, a deal with NeoWizBugs supplies
content to SK Telecom and third-party mobile music sites including
Bugs, Melon and Dosirak. A deal with ZTEMT China brings The
Orchard’s content to China Mobile, China Telecom and China Unicom
subscribers. Finally, through its partner label Saregama, the
Orchard also reaches the largest mobile service providers in India,
such as Vodafone, Air Tel, Reliance, and BSNL. In total, The
Orchard taps over 1.2 billion mobile users in the Asian mobile
market.
“We are excited to expand our partnership with The Orchard and
now distribute their catalog of over two million tracks into
India,” commented Atul Churamani, Vice President of Saregama India
Limited. “The large, and continuously growing, Indian mobile market
provides a platform to exploit diverse genres and styles of music.
The Orchard’s catalog allows us to create programs and market
content to take advantage of this opportunity.”
According to IFPI, the number of mobile subscriptions in Asia
surpasses its number of Internet users by 464%. “Since Asia is such
a vast, culturally diverse region of the world, we have taken great
care over the past 4 years to cultivate the right strategic
relationships with both mobile operators and mobile platform
providers," commented Steve Haase, EVP, Business Development of The
Orchard. “In fostering such marquee partnerships through complex
technical integrations, a customized and targeted content selection
process and localized merchandising campaigns, we have experienced
strong revenue growth over the past 12 months.”
About The Orchard(R)
Headquartered in New York and London with operations in 26
markets around the world, The Orchard (NASDAQ: ORCD) is an
independent music and video distributor specializing in
comprehensive digital strategies for content owners. Through
innovative global marketing and promotions, The Orchard drives
sales across more than 660 digital and mobile storefronts in 75
countries, as well as physical retailers across North America and
Europe. The company was founded in 1997 as a business partner that
fosters creativity and independence within its global clients. For
further information, please visit www.theorchard.com.
Forward Looking Statements
This release may contain certain forward-looking statements
regarding The Orchard's expectations regarding future events and
operating performance within the meaning of Federal Securities laws
that are subject to certain risks and uncertainties and involve
factors that may cause actual results to differ materially from
those projected or suggested. Factors that could cause actual
results to differ include, but are not limited to, the ability of
The Orchard to distribute certain products, videos and films and
provide certain marketing and other services. Undue reliance should
not be placed on such forward-looking statements as they speak only
as of the date hereof, and The Orchard undertakes no obligation to
update these statements to reflect subsequent events or
circumstances except as may be required by law. Additional factors
that could cause actual results to differ materially from those
projected or suggested in any forward-looking statements are
contained in The Orchard's most recent periodic reports on Form
10-K and Form 10-Q that are filed with the Securities and Exchange
Commission.
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