SALT LAKE CITY, April 21 /PRNewswire-FirstCall/ -- Sonic
Innovations, Inc. (Sonic) received a Best in Show award based on
attendees' votes at the AudiologyNOW! conference for its tradeshow
booth. The conference was held April 14
through 17 in San Diego,
California and was attended by nearly 7,000 hearing care
professionals.
Sonic's 30-by-30 booth had interactive holographic screens,
product displays, coffee and cold drink bars, an executive
conference room and an international conference room. In
addition, a four-piece Jazz band performed original song
arrangements containing lyrics focused on Sonic's products and
features.
"I think the striking design of the booth combined with the
strong musical and interactive elements really distinguished our
exhibit from the competition. Since our award was determined by
attendees' votes, we obviously succeeded in providing our audience
with something that was fun and memorable," says Paul Wennerholm, president and COO of Sonic
Innovations. "We were particularly pleased to use the booth
and the AudiologyNOW! conference to unveil Endura™, our new
12-channel super power behind-the-ear (BTE) hearing aid,"
Wennerholm noted.
The booth was designed and built by JDH Group, a Utah-based creative agency. The company
specializes in producing custom exhibit and event marketing
solutions. Emphasizing client collaboration, JDH group worked
closely with Sonic's marketing team to bring several unique
solutions to this year's tradeshow booth.
Sonic's other product lines include Touch™ (the smallest
receiver-in-canal product available in the market),
Velocity™ (premium to affordable hearing aids) and
ion™ (open ear hearing aids). The Touch microRIC was
recently the winner of the Best of Innovations Design and
Engineering Award at the 2010 Consumer Electronics Show.
The AudiologyNOW! conference is organized by the American
Academy of Audiology (AAA). The AAA Foundation is the world's
largest professional organization of, by and for audiologists. The
AudiologyNOW! conference is an annual event which offers
educational content covering audiological research and a show floor
featuring the latest technology in hearing care.
About Sonic Innovations
Sonic Innovations (www.sonici.com), headquartered in
Salt Lake City, Utah, has
international offices and manufacturing centers across the globe.
In conjunction with its distributor partners, Sonic Innovations has
provided hearing care services and solutions in more than 25
countries and the company's partners have prescribed more than 1
million Sonic hearing instruments. Sonic Innovations is part of the
Otix Global, Inc. family (Nasdaq: OTIX), which can be found online
at www.otixglobal.com.
SOURCE Sonic Innovations, Inc.