Oatly and Amazon Expand Relationship to Meet Growing Demand for Plant-Based Drinks Across Europe
August 03 2023 - 8:00AM
Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the
world’s original and largest oat drink company, today announced an
expansion of its direct relationship with Amazon through a new
pan-European arrangement that will see a range of Oatly’s Oat Drink
products made available on Amazon beginning later this year across
key European markets – including Germany, France, Italy, Spain,
Netherlands and Belgium.
Under the arrangement, Oatly will have the ability to list
several of its popular Oat Drink lines across the markets including
Oatly Barista Edition, Oatly Light, Oatly Semi, Oatly Whole, Oatly
“No” Sugars and Mini Barista. Amazon Prime members will be able to
access Oatly products with next day and subscribe and save delivery
options.
Since launching a direct relationship with Amazon in the UK in
October of last year, Oatly Barista Edition has regularly performed
in the top 30 of all grocery products and is currently #1 in oat
drink sales on Amazon in the UK. Oatly has formed a new
pan-European business group to manage the Amazon relationship,
which will be led by its General Manager of UK & Ireland, Bryan
Carroll.
“We’re excited to build on the successful relationship we’ve had
with Amazon in the UK and look forward to making more Oatly
products available to more Amazon customers across Europe,” said
Daniel Ordoñez, Chief Operating Officer at Oatly. “Amazon is an
important part of our customer mix that helps support our mission
to make plant-based drinks increasingly accessible and affordable
to people and small businesses everywhere for the benefit of our
planet.”
Oatly plans to produce a fully enclosed bespoke packaging
solution for Amazon customers, allowing shipment straight through
Amazon’s supply chain. This removes the need for additional
packaging and further reduces the carbon footprint of purchasing
via this channel compared to customary packaging.
Scaling of the relationship follows recent reports that sales of
plant-based milks have increased by 20% across Europe1. The Good
Food Institute Europe reported sales of plant-based foods were on
the rise, amounting to €5.7 billion in 2022, with plant-based milks
leading the category.
1 GFI EUROPE / Europe: Plant-Based Foods Retail Market Report
(2020-2022)
About OatlyWe are the world’s original and
largest oat drink company. For over 25 years, we have exclusively
focused on developing expertise around oats: a global power crop
with inherent properties suited for sustainability and human
health. Our commitment to oats has resulted in core technical
advancements that enabled us to unlock the breadth of the dairy
portfolio, including alternatives to milks, ice cream, yogurt,
cooking creams, spreads and on-the-go drinks. Headquartered in
Malmö, Sweden, the Oatly brand is available in more than 20
countries globally.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Any express or
implied statements contained in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements, including, without limitation, regarding the business
and expanded relationship with Amazon, as well as statements that
include the words “expect,” “intend,” “plan,” “believe,” “project,”
“forecast,” “estimate,” “may,” “should,” “anticipate,” “will,”
“aim,” “potential,” “continue,” “is/are likely to” and similar
statements of a future or forward-looking nature. Forward-looking
statements are neither promises nor guarantees, but involve known
and unknown risks and uncertainties that could cause actual results
to differ materially from those projected, including, without
limitation: general economic conditions including high inflationary
cost pressures; our history of losses and inability to achieve or
sustain profitability; the impact of the COVID-19 pandemic,
including the spread of variants of the virus, on our business and
the international economy; any failure to obtain necessary capital
when needed on acceptable terms; a cybersecurity incident or other
technology disruptions; changing consumer preferences and our
ability to adapt to new or changing preferences; and the other
important factors discussed under the caption “Risk Factors” in
Oatly’s Annual Report on Form 20-F for the year ended December 31,
2022 filed with the SEC on April 19, 2023 and other filings with
the SEC as such factors may be updated from time to time. Any
forward-looking statements contained in this press release speak
only as of the date hereof and accordingly undue reliance should
not be placed on such statements. Oatly disclaims any obligation or
undertaking to update or revise any forward-looking statements
contained in this press release, whether as a result of new
information, future events or otherwise, other than to the extent
required by applicable law.
Contacts
Oatly Group AB
+1 866-704-0391
investors@oatly.com
press.us@oatly.com
Oatly Group AB (NASDAQ:OTLY)
Historical Stock Chart
From Sep 2024 to Oct 2024
Oatly Group AB (NASDAQ:OTLY)
Historical Stock Chart
From Oct 2023 to Oct 2024