Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the
world’s original and largest oatmilk company, today announced the
launch of Oatly Oatmilk Creamers in the US, a new beverage
innovation that joins the brand’s growing fluid portfolio aimed at
inspiring increased use in coffee occasions. Available in a lineup
of four classic flavors: Sweet & Creamy, Vanilla, Caramel, and
Mocha, Oatly Creamers are designed to swirl seamlessly into drip
and other at-home coffee applications adding a touch of sweetness
to each brew.
With plant-based creamers up 13% in dollar sales and 9% in unit
sales, respectively, in the last 52 weeks1, Oatly believes this
initial move into flavored creamers will unlock a strong
opportunity to reach new and existing buyers. Shoppers can expect
to find Oatly Creamers in the refrigerated aisle of retailers
nationwide, including Walmart, Target, Albertsons, Kroger, Stop
& Shop, and more, with a suggested retail price of $5.99.
Oatly Creamers join the brand’s existing lineup of non-dairy
milk alternatives available in North America, including – Barista
Edition, Original, Full Fat, Low Fat, Chocolate, and most recently
introduced Super Basic and Unsweetened Oatmilks – all of which
offer the same creamy taste, frothy feel and functionality as cow’s
milk, while generally having a lower environmental impact2. All
Oatly oatmilks and creamers sold in the US are free of the nine
major allergens and are vegan, glyphosate-free, Non-GMO Project
Verified, Gluten Free Certified and Kosher Certified.
“At Oatly, we’re passionate about all things coffee, and
naturally saw an opportunity to bring our expertise to the diverse
and popular creamer category,” said Leah Hoxie, SVP of Innovation,
Oatly North America. “As a company, we’re committed to converting
cow’s milk drinkers into oatmilk buyers, so we’re excited to now
offer fantastic, flavored creamers to people looking for a sweeter,
more indulgent coffee experience. No matter consumers’ dietary
preferences, it’s our hope that all coffee drinkers can agree with
our belief that our new Oatly Creamers deliver superior taste and
functionality - just like the rest of our oatmilk portfolio.”
Oatly introduced the brand’s beloved Barista Edition Oatmilk
when it entered the market in 2017, initially by partnering with
the coffee community. Today, Barista is currently the #1 velocity
oat creamer3 in the US.
For more information, visit Oatly.com.
About OatlyWe are the world’s original and
largest oat drink company. For over 30 years, we have exclusively
focused on developing expertise around oats: a global power crop
with inherent properties suited for sustainability and human
health. Our commitment to oats has resulted in core technical
advancements that enabled us to unlock the breadth of the dairy
portfolio, including alternatives to milks, ice cream, yogurt,
cooking creams, spreads and on-the-go drinks. Headquartered in
Malmö, Sweden, the Oatly brand is available in more than 20
countries globally.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Any express or
implied statements contained in this press release that are not
statements of historical fact may be deemed to be forward-looking
statements, including, without limitation, the launch of new
products and potential sales from these products, as well as
statements that include the words “expect,” “intend,” “plan,”
“believe,” “project,” “forecast,” “estimate,” “may,” “should,”
“anticipate,” “will,” “aim,” “potential,” “continue,” “is/are
likely to” and similar statements of a future or forward-looking
nature. Forward-looking statements are neither promises nor
guarantees, but involve known and unknown risks and uncertainties
that could cause actual results to differ materially from those
projected, including, without limitation: general economic
conditions including high inflationary cost pressures; our history
of losses and inability to achieve or sustain profitability; the
impact of the COVID-19 pandemic, including the spread of variants
of the virus, on our business and the international economy; a
cybersecurity incident or other technology disruptions; changing
consumer preferences and our ability to adapt to new or changing
preferences; and the other important factors discussed under the
caption “Risk Factors” in Oatly’s Annual Report on Form 20-F for
the year ended December 31, 2022 filed with the SEC on April 19,
2023 and our Current Report on Form 6-K filed with the SEC on
November 9, 2023 and other filings with the SEC as such factors may
be updated from time to time. Any forward-looking statements
contained in this press release speak only as of the date hereof
and accordingly undue reliance should not be placed on such
statements. Oatly disclaims any obligation or undertaking to update
or revise any forward-looking statements contained in this press
release, whether as a result of new information, future events or
otherwise, other than to the extent required by applicable law.
[1] Nielsen; Total US XAOC; 52 weeks ending January 27, 2024[2]
Poore, J., & Nemecek, T. (2018). Reducing food’s environmental
impacts through producers and consumers. Science, 360(6392),
987-992[3] Nielsen; Total US XAOC; Velocity 12 weeks ending January
27, 2024
Photos accompanying this announcement are available at
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Contact
Oatly Group AB
+1 866-704-0391
investors@oatly.com
oatly@finnpartners.com
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