OUTL Outlook (MM)

Outlook Group Corp. (Nasdaq:OUTL) today announced that it has signed a 10-year agreement with Madison Direct Marketing, Ltd. of Stamford, Connecticut. Outlook Group's services will include all insertion and mail coordination for Madison Direct's marketing programs as well as short-run printing and inventory management. Madison Direct uses life-stage databases and marketing vehicles to help leading consumer companies reach their target audiences. Based on currently expected volume, sales under the contract are valued at an estimated $1.5 million per year. In connection with the agreement, Outlook Group has purchased a one-of-a-kind Buhrs custom intelligent collator. The specialized equipment performs high-volume match-mailing functions that include making the envelope, selecting and inserting the correct pieces and personalizing each mailing. At 90 yards long, the equipment is believed to be one of the longest multi-station intelligent insertion collators in the world. The collator is scheduled to be installed in January, with production expected to begin in February. "The 10-year agreement with Madison Direct is one of the longest agreements in our history. In addition to the other services we are providing, Outlook Group will now have two intelligent collators that will expand our direct marketing capabilities. Our investment in this new equipment, combined with our existing capabilities, including personalization, insertion, overwrapping, printing, list processing and database management, further strengthens our position as a single-source provider of direct mail products and services. This contract is a significant opportunity for Outlook Group in terms of the contract's length and size, and also offers the opportunity to work with Madison Direct on possible joint marketing and sales efforts," said Joseph J. Baksha, president and chief executive officer of Outlook Group. "We chose Outlook Group because the company's full-service capabilities and teamwork approach are a perfect fit for our business. The efficiency and high level of service Outlook Group provides will enable us to fulfill our clients' needs for high quality and on-time performance. We look forward to working with Outlook Group on our current programs and in growing both of our businesses," said Chris Hulse, president of Madison Direct Marketing, Ltd. ABOUT OUTLOOK GROUP Outlook Group Corp. is a printing, packaging and direct marketing company offering a variety of related services to clients in markets including contract packaging, collateral information management and distribution, direct marketing components and services, packaging components and materials and specialty print related services. The company leverages its core competencies by cross-selling services to provide a single-source solution for its clients. ABOUT MADISON DIRECT MARKETING Madison Direct Marketing, Ltd., a leader in life-stage marketing strategy and execution for over 20 years, helps America's top marketers understand and reach consumers at key life stage moments when most brand, product and category decisions are made. Utilizing proprietary databases and methods, Madison's unique direct mail, telemarketing and online solutions enable marketers to reach and maintain targeted relationships with expectant parents, new parents, young families, Hispanic families, teens and new homeowners. Madison also offers outsourced database and lettershop services, as well as stand-alone lists for clients' own targeted marketing efforts. The discussions of potential future occurrences and operations, and other statements in the future tense or using terms such as "believe," "expect," or "anticipate," in this press release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results to differ materially from those anticipated. Outlook's periodic filings with the Securities and Exchange Commission discuss a number of other factors which may affect Outlook's future operations, including: possible changes in customer relationships and sales volumes, including those under the Madison Direct contract; possible difficulties and delays in the installation and operation of the new equipment; financing needs to support our relationships; possible termination of contracts, including long-term contracts; consumer demand for our customers' (including Madison Direct's) products; the need to complete the transitions to the new customer contracts, and the need to achieve and maintain satisfactory performance thereunder; the effects of industry competition, overcapacity and acquisition activity; slowdowns in general market and economic conditions, and changes in other world and national conditions; and the possible need for future capital investments or equipment enhancements, and related financing. Readers are urged to consider these factors carefully in evaluating the forward-looking statements.