Overland Storage (NASDAQ: OVRL), the trusted global provider of
effortless data management and data protection solutions across the
data lifecycle, today announced that the company has shipped more
than 400,000 units. Customers include Fortune 1000 companies and
organisations across sectors including government, education and
healthcare. In addition, the company has 2000 channel partners
across 60 countries around the globe. As a result of the company’s
refocused strategic corporate vision and with the support of
Overland channel partners worldwide, the company has experienced a
doubling of sales across its SnapServer, SnapSAN and NEO product
lines.
"Two years ago we began transforming Overland into a branded
products and service company. Overland’s branded sales growth and
the broadening of our channel partner network are showing that the
transition is progressing, and we are very pleased with the
advancements toward our objectives,” said Eric Kelly, CEO at
Overland Storage.
New Disk and Tape Solutions Contribute to Sales
Growth
In 2010, Overland introduced three new disk-based solutions:
SnapServer N2000, a block-and-file-level NAS or SAN package aimed
at virtualised environments; SnapSAN S2000, a feature rich,
resource-efficient iSCSI SAN platform for businesses with growing
data and SnapSAN S1000, a 2U 12-drive modular SAN solution that
delivers highly available storage services for business critical
applications that require superior performance. Sales of these new
products in 2010 helped double Overland’s revenue of disk-based
products. Overland also introduced the NEO 8000e, the company’s
fastest and highest capacity tape library solution specifically
designed for large, data intensive businesses.
Wyke Farm, the UK’s largest independent cheese producer and milk
processor, uses Overland disk-based storage solutions to help
protect their headquarters, including manufacturing and packaging
plants. “We are currently using SnapServer NAS storage from
Overland to store and manage all data generated from twenty
high-definition CCTV cameras. Security at the factory is vital and
Overland plays an important role in protecting our facility,” said
Pete Hooper, IT and production manager at Somerset cheese producer
Wyke Farms. “We were recently burgled and the thieves got away
with a substantial amount of expensive servers containing important
data. Utilising the Overland solution we quickly recovered the
correct files, which led to the police arresting two men. Our
biggest deciding factor in purchasing the Overland Storage solution
was initially price point, but now that it’s deployed we have come
to appreciate the features and ease of use.”
Recently, the storage industry has experienced a trend
suggesting a resurgence of interest in tape storage as new advances
in tape drive and cartridge technology have amplified tape’s
already strong ability to handle rampant data growth. Technological
advances in tape plus the increasing recognition that even
de-duplicated disk-based solutions cannot cost-effectively store
and quickly retrieve massive amounts of data over the long term are
serving as driving forces behind the market’s renewed focus on tape
storage at a time when IT budgets are under massive pressure.
"Tape continues to be a preferred medium for long-term archiving
of offline data," said Benjamin S. Woo, programme vice president,
worldwide storage systems at IDC. "The cost-effectiveness of tape
for long-term, offline storage still outweighs that of disk;
particularly in light of technologies such as LTO-5, which has
doubled the speed and capacity of tape, especially as tape storage
requires less power and management than disk. Over time, the total
cost of ownership of tape remains more favourable than disk."
Commitment to the Channel Leads to Channel Partner Network
Growth
Since its inception, Overland’s branded sales model has been
100% channel-focused and the company reinforced its commitment to
the channel in 2010 with an enhanced partner
programme that is specifically designed to increase revenue
opportunities and profitability for worldwide channel partners.
Overland's FastTrack programme gives channel
partners exclusive access to:
- “Channel only” exclusive end user
promotions to increase business
- A web-based, automated deal
registration programme that offers partners protected margins on
sales
- Lead generation programmes and
customisable partner promotional materials
- Quarterly business development funds
and joint marketing programmes
- Personalised offline and online
resources
- Dedicated Overland sales and marketing
support
Brett Edgecombe, sales director at 101 Data Solutions, a
UK-based Overland partner, said: “Our objective is to help
customers align their business operations with the right
technology, while eliminating risk. Working with companies across
most industries and of all sizes, we find with its unique features
and its combination of storage technologies, Overland Storage data
protection products allows us to offer our customers additional
capabilities and strengthen our storage offerings.”
In February 2011, Jillian Mansolf, vice president of global
sales and marketing for Overland Storage, was named a 2011 CRN
Channel Chief. As leaders in creating effective channel programmes
for solution providers, Channel Chiefs consistently defend, promote
and execute effective channel partner programmes
and strategies.
“For the past several years we have been focused on making
significant strides to better support our channel partners. By
expanding our partner network, enhancing our channel programme and
improving lead generation, we are enabling channel
partners to increase revenue opportunities and become trusted
advisors to their customers,” said Mansolf. “Beyond innovative
solutions that truly speak to market needs, Overland will continue
to develop programmes and resources that enable partners to rapidly
grow their businesses with us.”
Technology Acquisition Furthers Future Innovation
In October 2010, Overland announced the strategic acquisition of
certain assets of MaxiScale, a technology leader in scalable file
serving and storage.
According to Steve Duplessie, founder and senior analyst
at Enterprise Strategy Group, an independent industry analyst
firm, "Overland scored with this deal -- MaxiScale had some awesome
technology. I'm glad it will finally be able to see the light of
day.”
MaxiScale’s technology, which is currently being integrated into
Overland's file storage portfolio, provides cloud-scale storage
capabilities that reduce capital and operational costs while
improving performance and eliminating the need for forklift
upgrades. MaxiScale’s platform addresses the data storage issues
faced by companies with unpredictable and rapidly expanding data
storage requirements by bridging the gap between traditional disk
storage and cloud storage solutions, enabling data storage
infrastructures to scale to massive capacities while maintaining
reliability and a high performance end user experience. MaxiScale's
architecture can provide Overland customers with the ability to
scale hundreds of SnapServers into one unified pool of storage.
About Overland Storage
Overland Storage is a trusted global provider of effortless data
management and data protection solutions across the data lifecycle.
By providing an integrated range of technologies and services for
primary, nearline, offline, archival, and cloud data storage,
Overland makes it easy and cost effective to manage different tiers
of information over time. Whether distributed data is across the
hall or across the globe, Overland enables companies to focus on
building their business instead of worrying about data growth.
Overland SnapServer®, SnapSAN®, NEO® and REO® solutions are
available through a select network of value added resellers and
system integrators. For more information, visit
www.overlandstorage.com.
Connect with Overland Storage:
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Overland Storage, SnapServer, SnapSAN, NEO, REO and the Overland
logo are trademarks Overland Storage, Inc., that may be registered
in some jurisdictions. All other trademarks used are owned by their
respective owners.
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