Fans can sign up to RSVP for the free,
immersive activation to get hyped for the upcoming Paramount
Pictures film Gladiator II, only in theatres everywhere on
November 22. They'll be transported
to "The Pepsi COLAsseum" at Regal Times Square and be the first to
experience the movie in 4DX.
PURCHASE, N.Y.,
Nov. 12,
2024 /PRNewswire/ -- On Tuesday, November 19, PEPSI® and Regal are
bringing Gladiator II fans into the Roman Colosseum
"hypogeum" ahead of the release of Paramount Pictures' Gladiator
II, only in theatres Friday, November
22.
Movie-going fans will have a once-in-a-lifetime chance to
experience the Roman Empire in the form of "The Pepsi COLAsseum" at
Regal Times Square in New York
City. Pepsi and Regal have come together to recreate the
hype and energy of the "hypogeum," offering a select number of
lucky fans the chance to walk through these historic tunnels just
as the gladiators were fabled to have done before entering the
arena. These lucky fans will discover experiences worthy of a
gladiator and be the first to see Gladiator II in 4DX—a
fully immersive cinematic experience that makes you feel like
you're in the movie with motion-enabled seats and environmental
effects including wind, fog, rain, lightning, snow, bubbles,
vibration and scents.
Gladiators and spectators can gear up for battle at The Pepsi
COLAsseum by:
- Customizing a leather koozie or coin purse with their mark or
Roman moniker—given to them by a philosopher at the gate.
- Trading Roman coins for free food (Gladiator II-themed
snacks and enough popcorn & candy for a champion) and free
beverages (PEPSI®, PEPSI® Zero Sugar, MOUNTAIN DEW®, Aquafina®,
LIFEWTR®, other Pepsi-Cola® beverages, as well as beer and wine) to
drink from a Roman chalice fit for an emperor or empress.
- Watching modern performers take on ancient personas as
breakdancers and slam poets on mainstage battles.
- Exploring authentic costumes worn by actors in the movie
including a Praetorian Helmet and Facemask, Praetorian Cuirass,
Roman Cavalry Helmet and other genuine cinematic
artifacts.
- Virtually trying on Gladiator II costumes with augmented
reality projected onto a 2-story-tall digital screen.
- Dropping their Roman Empire and movie history knowledge during
philosopher-led trivia.
- Stepping into a movie-inspired arena and capturing their
gladiator personas with a rotating camera.
- Discovering props and costumes from the gladiator-inspired Make
Your Gameday Epic™ commercial from Pepsi including an ice chest,
regalia and scepter.
- Watching Gladiator II at Regal Times Square, home to the
largest 4DX auditorium in the world with a record-breaking 296
seats, more than double the average amount of seats for theatres
offering this premium format.
"Fans have waited 24 years for a sequel to Gladiator, so
we knew we had to create something awesome to complement this epic
moment. We're thrilled to bring Gladiator II to life through
a Roman-inspired experience that brings together the best of Regal
and Pepsi," said Scott Finlow, Chief Marketing Officer, PepsiCo
Global Away From Home.
"Enjoying a nice cold Pepsi is a quintessential part of the
moviegoing experience at Regal. Through this partnership with
Pepsi, we are excited to bring ancient Rome to the future at our Regal Times Square
theatre," stated John Curry, Senior
Vice President of Commercial at Regal. "The Pepsi COLAsseum
highlights the much-anticipated release of Gladiator II with
a one-of-a-kind immersive experience where lucky fans will truly
feel what it was like to be a gladiator."
From legendary director Ridley
Scott, Gladiator II continues the epic saga of power,
intrigue and vengeance set in ancient Rome. Years after witnessing the death of the
revered hero Maximus at the hands of his uncle, Lucius (Paul
Mescal) is forced to enter the Colosseum after his home is
conquered by the tyrannical Emperors who now lead Rome with an iron fist. With rage in his heart
and the future of the Empire at stake, Lucius must look to his past
to find strength and honor to return the glory of Rome to its people.
Gladiator II boasts a stellar cast led by Paul Mescal,
Pedro Pascal, Joseph Quinn, with Connie Nielsen reprising her role from the
original film and Academy Award®-winner Denzel Washington.
The film is based on characters created by David Franzoni, with a story by Peter Craig and David Scarpa, and a
screenplay by David Scarpa.
Fans based in New York City
must reserve their free entry ticket to The Pepsi COLAsseum and
Gladiator II exclusive screening at www.pepsicolasseum.com
on a first-come, first-served basis (until all tickets are sold
out). When booking, fans can make a reservation for themselves and
one (1) guest each. Full name, valid email address and guest name
is required. Attendees must have a valid reservation to enter.
Select super fans can also receive two (2) movie tickets, Pepsi,
drinking chalice and Roman necklace to gear up for Gladiator
II at their nearest Regal. Visit www.regmovies.com for local
showtimes.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91 billion in net
revenue in 2023, driven by a complementary beverage and convenient
foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow @PepsiCo
on X (Twitter), Instagram, Facebook,
and LinkedIn.
About Regal
Regal operates one of the largest and most
geographically diverse theatre circuits in the United States, consisting of 5,729 screens
in 421 theatres in 41 states along with the District of Columbia and Guam as of October 31,
2024. Regal is focused on delivering the best moviegoing
experience by providing our guests with the largest selection of
premium large formats (including 4DX, IMAX, RPX, and ScreenX), the
only unlimited subscription program, and enhanced food and beverage
offerings to make every visit to the theatre a truly memorable
experience. Additional information is available online at
REGmovies.com.
About Paramount Pictures
Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA),
a leading global media and entertainment company that creates
premium content and experiences for audiences worldwide. Paramount
Pictures has some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
and Paramount Players. PPC operations also include Paramount Home
Entertainment, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.
For more information about Paramount, please
visit www.paramount.com and follow @ParamountCo on social
platforms.
Media Contact:
Cassi DePasquale
cdepasquale@golin.com
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SOURCE PepsiCo
