Immersive Concerts from Imagine Dragons,
Conan Gray, d4vd, Poppy and
Alexander Stewart Inspire Social Good Through Gaming as Part of the
2nd Annual Kids Relief Campaign by Comic Relief US and
Nickelodeon
NEW
YORK, Sept. 13, 2024 /PRNewswire/ -- Starting
today, Roblox users can experience songs from Imagine Dragons,
Conan Gray, d4vd, Poppy and Alexander Stewart like never
before in a first-of-its-kind, immersive music festival, created by
Comic Relief US and Wonder Works Studio. Users will play their way
through a series of dream-like concert experiences, inspired by
artists' lives, music and signature visuals, to collect "good
karma" and reinforce the power of helping others.
As part of Comic Relief US' 2nd annual Kids Relief campaign,
"Game to Change the World," – launched in partnership with
Nickelodeon – the star-studded, weekend-long event taps into the
joy and excitement of music and gaming to inspire kids young and
old to help make the world a better place.
Special guest Tony Hale
("Veep," "Inside Out 2"), joins the show as a benevolent
wizard who guides Roblox users to and from the concert which will
be available in the Kids Relief Simulator game. Users can
also access the festival through Nickelodeon's SpongeBob
Simulator and Teenage Mutant Ninja Turtles Battle
Tycoon, which are also part of the Kids Relief Roblox scavenger
hunt leading up to the show.
"I've been a huge Roblox fan for a while now, and I'm excited to
get in the game and support the Kids Relief community to bring some
kindness to the world," said d4vd,19-year-old genre-bending
visionary artist. "Bringing happiness through music and gaming is
all of my worlds colliding."
Guided by a soundtrack of new and chart-topping music, users
will collect Karma as they run, fly, drive, and bounce their way
through fantastical environments, including:
- Running through the woods and floating past the bucolic
mountains and lakes inspired by Alexander Stewart's childhood
- Speeding toward a mysterious keyhole with Poppy
- Journeying on a vine of d4vd's signature roses
- Taking a road trip to Conan
Gray's world tour
- Falling through a dream with Imagine Dragons
Before the concert, attendees will have the opportunity to learn
more about three young changemakers from the Nickelodeon Our
World community who are making their mark on the world:
- Arianna, a 9-year-old from California who collects community donations
for "celebration crates" and delivers them to food banks so that
families can have cake and decorations to celebrate special
occasions
- Michael, a 9-year-old from Texas who founded "Black Boys Meditate" with
his brothers to spread calm, confidence and mindfulness to all
kids
- Riley, a 10-year-old from Iowa who runs a Free Library with his family
allowing kids to access banned books
"Young people are the catalysts of change in this society. By
building a space just for them, we create a dynamic community where
they can learn about the journeys and challenges of other young
people and join in to help make a difference," said Alison Moore, CEO of Comic Relief US. "This
festival isn't just about music. It's a launchpad for their
creativity and compassion, sparking a movement where they can
unleash their potential, connect with one another, and ignite a
wave of positive change that echoes far beyond the virtual
world."
Gaming for Good
In support of Kids Relief's mission to raise critical funds for
programs that foster youth empowerment, access to education, and
economic growth opportunities, top Roblox Content Creators
Leah Ashe and MeganPlays
will promote Kids Relief and raise funds among their communities
during the campaign. d4vd will go live on his Twitch channel to
raise funds and bring awareness to the cause.
e.l.f. Cosmetics will add its support to digital fundraising
efforts, providing two bundles of their holy grail products as part
of a sweepstakes. They also hosted their own live stream fundraiser
on their e.l.f. You! channel on Twitch, with resident e.l.f You!
makeup artist and gamer-in-chief, Anna Bynum, where donors had
the chance to score free e.l.f. Cosmetics fan favorites as a thank
you for their support of the campaign.
There are even more surprises to say thank you to donors of Kids
Relief, with Overtime, leading brand for the next generation
sports fans, providing two prize packages of their limited-edition
SpongeBob merchandise, one for adults and one for kids.
For more information on Kids Relief and the Game to Change the
World campaign, visit https://kidsrelief.org.
About Comic Relief US
Comic Relief US is a nonprofit committed to breaking the cycle
of intergenerational poverty. It harnesses the power of
entertainment to drive positive social change. To date, the
nonprofit has raised over $436
million by mobilizing donors of all ages to engage with
causes through powerful content-driven campaigns and new digital
platforms. Since 2015, Red Nose Day,
Comic Relief US' signature campaign to end poverty, has raised over
$370 million and positively impacted
more than 35 million children and young people in the US and around
the world. Donations are invested in grantee partners and social
impact programs that ensure children are safe, healthy, educated,
and empowered and that address the root causes of poverty in the
most impacted communities. Comic Relief US, also known as Comic
Relief,Inc., is a registered U.S. 501(c)(3) public charity. For
more information about Comic Relief US and its impact,
visit https://www.comicrelief.org. Follow @ComicReliefUS on
LinkedIn, X, Instagram, and Facebook.
About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States and around the world, plus
consumer products, digital, location-based experiences, publishing
and feature films. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon is a part of Paramount's
(Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment
brands.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and
merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global
media and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by a diverse slate of
consumer brands, Paramount Consumer Products' portfolio is based on
content from platforms including Paramount+, CBS (including CBS
Television Studios and CBS Television Distribution), cable networks
(including MTV, Nickelodeon and Showtime), and Paramount Pictures.
Additionally, the division operates Paramount Game Studios. With
properties spanning animation, live-action, preschool, youth and
adult, Paramount Consumer Products is committed to creating the
highest quality product for some of the world's most beloved,
iconic franchises. To view our range of consumer products and
Paramount branded apparel, visit ParamountShop.com.
CONTACT:
Keita Jones, k.jones@comicrelief.org
Tiffanie Thomas,
tiffanie.thomas@porternovelli.com
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SOURCE Comic Relief US