PEET Peets Coffee & Tea, Inc. (MM)

EMERYVILLE, Calif., Feb. 17 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee, today announced that it will present at three investor conferences in Southern California, San Francisco and New York City. Peet's will present at the Roth Capital Partners 18th Annual Growth Conference which will be held at the St. Regis Monarch Beach Resort & Spa in Dana Point, California, on Wednesday, February 22, 2006 at 12:30 p.m. PT. Peet's will then present at the JMP Securities 5th Annual Research Conference which will be held at The Ritz Carlton, in San Francisco, California, on Thursday, March 9, 2006 at 3:00 p.m. PT. The following week, Peet's will present at the Bank of America 2006 Consumer Conference which will be held at The New York Palace Hotel, in New York City, NY on Tuesday, March 14, 2006 at 4:10pm ET. All three presentations will be broadcast live on Peet's Web site at http://investor.peets.com/Medialist.cfm . To access the live Webcasts, please go to the Web site beforehand to download and install any necessary audio software. A replay of each Webcast can be accessed approximately 24 hours after the conclusion of the presentations and will remain on http://www.peets.com/ for 90 days after each scheduled conference. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. FCMN Contact: mvega@webershandwick.com DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Jennifer Strasburg of Weber Shandwick, +1-415-248-3436, or , for Peet's Coffee & Tea, Inc. Web site: http://www.peets.com/

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