Peet's Coffee & Tea Marks 41 Years of Quality
March 28 2007 - 5:39PM
PR Newswire (US)
Company Celebrates Anniversary with Signature Blends of Coffee, Tea
EMERYVILLE, Calif., March 28 /PRNewswire-FirstCall/ -- Peet's
Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster
and marketer, today kicked off its 41st Anniversary with two
special signature blends, one of coffee and one of tea, available
throughout its retail stores, home delivery service at
http://www.peets.com/ and selected grocery stores nationwide, for
the next eight weeks. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070328/SFW103LOGO ) Customers
can also purchase limited-edition commemorative merchandise and
sampler gifts. Additional information is available online at
http://www.peets.com/, or by phone at 1-800-999-2132. "Over the
years, Peet's has maintained a rigorous commitment to offering
handcrafted quality and freshness in every cup," said Pat O'Dea,
Peet's president and CEO. "We are proud to celebrate our 41st year
and continue to uphold our tradition of artisan roasting in small
batches," he added. Peet's 2007 Anniversary Blend Coffee This
year's Anniversary Blend coffee is inspired by two exotic East
Africa coffees and a new arrival from Central America, combined
with the strength of Papua New Guinea beans. It is a coffee in
balance, with a satisfying mid- palate, a wealth of fruit and a
brown sugar sweetness. "It is New Guinea that brings this
together," said Doug Welsh, vice president, coffee, Peet's Coffee
& Tea, Inc. "The smoothness of this classic, full and complete
coffee does wonders in the blend, supporting the more aromatic
coffees and rounding them out." While not all New Guinea coffees
have this quality, Welsh explains, there is an estate which
consistently produces one of the most satisfying coffees --
Bunum-Wo, with whom Peet's has been doing business for more than 30
years. Recently, Peet's partnered with the families of this
isolated community to construct the Butterfly School, which now
provides education and health services to young children and the
entire community on the estate. A portion of proceeds from this
year's Anniversary Blend coffee will be donated to support the
school and community. Peet's 2007 Anniversary Breakfast Blend Tea
The foundation of this year's Anniversary Breakfast Blend tea is
"Himalayan Orange," a brisk, floral, sweet and complex tea from the
tea garden Jun Chiyabari, in the Dhankuta district of eastern
Nepal. "Since this is Peet's first ever purchase of Nepal tea, we
wanted to give it an extra measure of recognition," says Eliot
Jordan, director of tea, Peet's Coffee and Tea, Inc. "The other
teas in this blend, Hong Tao Mao Feng from China; and a pair of Sri
Lanka teas from the Ratnapura district, combine with the Nepal tea
to create a brewed cup with bright floral aromatics and brisk,
tangy flavors with a lingering caramel sweetness," Jordan
explained. ABOUT PEET'S COFFEE & TEA, INC. Founded in Berkeley,
Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee
roaster and marketer of fresh, deep-roasted whole bean coffee for
home and office enjoyment. Peet's fresh-roasted coffee,
hand-selected tea and related items are sold in several
distribution channels including specialty grocery and gourmet food
stores, online and mail order, office and restaurant accounts and
company-owned stores throughout the United States. For information
about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or
call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are
traded under the symbol PEET. This press release contains
statements that are not based on historical fact and are
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements are based on management's beliefs as well as assumptions
made by and information currently available to management,
including financial and operational information and current
competitive conditions. As a result, these statements are subject
to various risks and uncertainties. The Company's actual results
could differ materially from those set forth in forward-looking
statements depending on a variety of factors including, but not
limited to, risks arising from accounting adjustments; the
Company's ability to implement its business strategy, attract and
retain customers, and obtain and expand its market presence in new
geographic regions; the availability and cost of high quality
Arabica coffee beans; consumers' tastes and preferences; and
competition in its market as well as other risk factors as
described more fully in the Company's filings with the Securities
and Exchange Commission, including its Annual Report on Form 10-K
for the year ended January 1, 2006. These factors may not be
exhaustive. The Company operates in a continually changing business
environment, and new risks emerge from time to time. Any forward-
looking statements speak only as of the date of this press release.
http://www.newscom.com/cgi-bin/prnh/20070328/SFW103LOGO
http://photoarchive.ap.org/ DATASOURCE: Peet's Coffee & Tea,
Inc. CONTACT: Patsy Barich of Double Forte, +1-415-863-4900, ext.
204, or , for Peet's Web site: http://www.peets.com/
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