SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities and Exchange Act of 1934

Date of Report (Date of earliest event reported): September 9, 2010

Peet's Coffee & Tea, Inc.    
(Exact Name of Registrant as Specified in Its Charter)

Washington
 
0-32233
 
91-0863396
(State of jurisdiction)
 
(Commission File No.)
 
(IRS Employer Identification No.)

1400 Park Avenue
Emeryville, California 94608-3520
(Address of principal executive offices and zip code)

Registrant's telephone number, including area code: (510) 594-2100

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
  o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

  o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
  o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
  o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 
 
 


SECTION 2 - Financial Information
 
Item 8.01 Other Events.

On September 2, 2010, the Board of Directors of Peet's Coffee & Tea, Inc. authorized the Company to purchase up to one million shares of the Company’s common stock. The stock repurchase program reflects the Board’s objective to offset dilution from equity compensation programs on an ongoing basis. The purchases will be made from time to time on the open market at prevailing market prices or in negotiated transactions off the market.

  

 
 
 

 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, Peet's Coffee & Tea, Inc. has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
Peet's Coffee & Tea, Inc.
     
Dated: September 9, 2010
By:
/s/ Thomas Cawley
   
Thomas Cawley
   
Chief Financial Officer




 

 

 
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