NEW YORK, Feb. 8, 2017 /PRNewswire/ -- Fresh off the
heels of the successful GOLD RUSH PARIS HILTON introduced in 2016,
Paris Hilton announces the newest
addition to her celebrated fragrance portfolio, GOLD RUSH MAN PARIS
HILTON. The debut of the men's fragrance in February 2017 marks the 21st fragrance to be
released from Hilton's illustrious fragrance empire.
Conceived as the male counterpart to GOLD RUSH, the inspiration
behind GOLD RUSH MAN echoes that of its feminine companion. Drawing
on the rush of excitement felt during a chance encounter or when
meeting someone new for the first time, the charismatic fragrance
opens with a vibrant rush of exotic notes evoking a sensual golden
warmth and bold masculinity.
"The launch of GOLD RUSH was a major milestone for me as it
represents a new direction and sophistication for my fragrance
collection," said Hilton. "I wanted men to enjoy the essence of
GOLD RUSH's captivating scent for themselves."
THE FRAGRANCE
GOLD RUSH MAN opens with an
energetic blend of exotic bergamot, juicy mandarin, and spicy
cardamom. The freshness of the mid notes evolves to a sensual
balance of Aromatic Lavender, Warm Sage, and Geranium. Finally,
dry, smoky Tonka Wood leads
seamlessly into a sweet and earthy base of luminous Amber and
creamy Vanilla, creating a lasting impression for a smooth,
irresistible scent that envelops the skin like liquid gold.
The Oriental-Fruity fragrance was created by Harry Fremont, Master Perfumer at Firmenich.
"The fragrance begins with a blend of crisp Citrus and cool
Spice combined with the aromatic freshness of Lavender and Sage
creating an exhilarating rush," said Fremont. "The freshness is
contrasted with the warm golden richness of Amber, Smoky Tonka Wood
and Vanilla for a sensuous masculinity."
THE PACKAGING
The masculine yet sleek design of the GOLD RUSH MAN bottle is the
perfect accompaniment to its soul mate, GOLD RUSH WOMAN. The custom
bottle is modern and bold, the perfect statement for every man's
style. Remaining true to the aesthetic reflected at the core of the
GOLD RUSH collection, the GOLD RUSH MAN packaging reflects a
masculine interpretation of old Hollywood glamour.
THE CAMPAIGN
Lensed by photographer, Victor
Demarchelier, the campaign further illustrates the GOLD RUSH
collection's narrative, capturing Hilton and her alluring male
counterpart, symbolizing the ultimate Hollywood glamour couple.
GOLD RUSH MAN PARIS HILTON Eau de Toilette 3.4 oz ($55.00) is available now exclusively on
Perfumania.com and in Perfumania stores nationwide beginning
February 15, 2017.
ABOUT PARIS HILTON FRAGRANCE COLLECTION
Paris Hilton for Women (2004),
Paris Hilton for Men (2004), Just Me
by Paris Hilton for Women (2005),
Just Me by Paris Hilton for Men
(2005), Heiress by Paris Hilton for
Women (2006), Heir by Paris Hilton
for Men(2006), Can Can by
Paris Hilton for Women (2007),
Fairy Dust by Paris Hilton for Women (2008), Siren by
Paris Hilton for Women (2009), Tease
by Paris Hilton for Women (2010),
Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris
Hilton in Tokyo,
Paris Hilton in St. Moritz (2011), Dazzle (2012), Can Can
Burlesque (2013), With Love, Paris
Hilton (2014), Paris Hilton Limited Anniversary Edition
(2015), Paris Hilton Heiress Limited Edition (2015), Gold Rush
Paris Hilton (2016).
ABOUT PARLUX LTD
Parlux LTD, a leading global beauty company designs, manufactures,
markets and distributes prestige fragrances and related products
since 1987. Parlux LTD is a wholly owned subsidiary of
Perfumania Holdings Inc., an independent, national, vertically
integrated wholesale distributor and specialty retailer of
fragrances and related products. It is traded on the NASDAQ
exchange (PERF).
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SOURCE Parlux LTD
