Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising’s Supply Partner of the Year Award
February 10 2022 - 12:15PM
Business Wire
Perion Network Ltd. (NASDAQ: PERI), a global advertising
technology company, announced today that its search advertising
business unit, CodeFuel, has been named Microsoft Advertising’s
2021 Supply Partner of the Year EMEA.
This prestigious award goes to the business that has shown
excellence in partnership with Microsoft Advertising across all
areas of collaboration. This recognition is based on key
partnership results that include engagement, revenue growth,
feature adoption in Search and Native, and the scale of joint
activities.
“With a partnership with Microsoft that is more than a decade
old, the recognition of being named Microsoft’s Advertising Partner
of the Year is the culmination of our work together thus far, and
we believe it is just the beginning,” said Doron Gerstel, Perion’s
CEO.
“The pandemic saw an unprecedented explosion in the eCommerce
sector, the equivalent of years of growth,” Gerstel added. “As a
result, advertisers allocated more of their budget to the search
category, where consumers express their highest level of purchase
intent, which makes our partnership with Microsoft Advertising even
more strategic. Together, we remain committed to building our
publisher network while maintaining the impeccable quality
standards which matter so much to both of us.”
“Microsoft Advertising is delighted to show our appreciation and
acknowledge the well-deserved recognition for CodeFuel, a Perion
Company, with the Supply Partner of the Year EMEA Award. Our
partners are critical to our business and it's a privilege to
recognize those who lead with a spirit of collaboration,
innovation, and inclusive behavior.”
“Our partners have displayed a strong commitment to their
clients, and to their communities during a time of uncertainty and
disruption,” said Sean O’Connor, International Marketing Director
at Microsoft Advertising.
“The award theme ‘Together we are limitless’ truly reflects the
spirit of how we worked together with Microsoft Advertising to
achieve fantastic growth results year over year. We accomplished
this through ongoing technology investments and a relentless focus
on quality,” said Tal Jacobson, General Manager, CodeFuel.
“The close collaboration between the teams has enabled us to
introduce new features in our search technology suite and expand
our network of publishers globally. We look forward to expanding
the category through continued collaboration and further driving
success for publishers and advertisers,” added Jacobson.
About Perion Network Ltd.
Perion is a global technology company that delivers strategic
business solutions that enable brands and advertisers to
efficiently “Capture and Convince” users across multiple platforms
and channels, including interactive connected television – or iCTV.
Perion achieves this through its Synchronized Digital Branding
capabilities, which are focused on high impact creative; content
monetization; its branded search network, in partnership with
Microsoft Bing; and social media management that orchestrates and
optimizes paid advertising. This diversification positions Perion
for growth as budgets shift across categories.
About CodeFuel
CodeFuel, a Perion company, delivers powerful search solutions
for publishers and media buyers. Its search technology suite equips
publishers with tools to enhance user experience and drive revenues
across desktop and mobile. To learn more, go to www.codefuel.com,
or follow us on Twitter @Code_Fuel.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions,
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2020 filed with the SEC on March 25, 2021. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20220210005530/en/
Perion Network Ltd. Rami Rozen, VP of Investor Relations +972
(52) 5694441 ramir@perion.com
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