Results of Perion’s Survey Reveal That Advertisers Are Doubling Down on Privacy in 2023
April 03 2023 - 7:44AM
Business Wire
Driven by mounting ESG pressures, advertisers
accelerate the use of SORT® – Perion’s privacy breakthrough – as
they respond to consumer demands while meeting and exceeding
ROI.
Perion Network Ltd. (Nasdaq & TASE: PERI), a global
advertising technology company whose synergistic solutions are
delivered across the three primary channels of digital advertising
– search, social media and display / video / CTV advertising, today
announced that it has seen growing adoption of SORT®, the company’s
anonymous, privacy-driven breakthrough solution.
The scope of ESG initiatives is widening to include privacy, as
consumers grow even more deeply concerned about how their personal
data is collected, stored, and utilized. Perion’s latest survey of
current SORT® users found that 67% of customers who responded think
that privacy-safe solutions are very important to their brand
image.
Having run on over 800 campaigns across all verticals and
proving performance two times higher than traditional third-party
tactics and three times the Google benchmark, SORT® is well
positioned to play a vital role in the privacy ecosystem of the
future, along with identity-based and contextual-based
solutions.
More than 300 companies have leveraged SORT® since its launch,
with momentum building, and recent clients include leading brands
and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA.
Given that the “right to privacy” is the UN’s Declaration of
Individual Human Rights, Perion was honored to have them adopt
SORT®.
"There are a lot of claims about the effectiveness of privacy
solutions, but the data to back that up is lacking. We conducted
our survey to provide a fact-based analysis of our SORT® platform,
and we are gratified that it confirmed our ability to deliver
outstanding performance – most often better than cookies – without
compromising users’ privacy. There is no doubt that the market for
cutting-edge, scalable solutions for protecting consumer privacy
will trend throughout and beyond 2023,” said Doron Gerstel, CEO of
Perion. “As brands invest greater dollars in privacy-respectful
solutions, we are confident SORT® will continue to attract new
customers and outperform other solutions.”
“Stop & Shop is always working to ensure that we are ready
for the cookieless future and that we were working with partners
that were putting both privacy and innovation first,” said Shoshana
Przybylinkski, Media Director, AMP Agency, the agency for Stop
& Shop. “SORT®, Perion’s cookieless solution, continues to
check all the boxes when it comes to easy activation and
outperforming third party cookie tactics.”
SORT® enables advertisers to reach their audience at the exact
moment they are most receptive to seeing an ad and can be applied
on any impression or site with any format. Further, SORT® does not
collect personally identifiable information (PII) and rather
utilizes cookieless data points to inform decisions. The technology
is certified cookieless by Neutronian, a leading data verification
company, and has won several awards including the “Excellence in
Online Advertising Artificial Intelligence” category for the 2022
MediaPost OMMA Awards.
For more information on SORT®, visit
https://perion.com/solutions/cookieless-targeting.
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company
whose synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display, including video and CTV advertising. These channels are
brought together by Perion’s intelligent HUB, which integrates
Perion’s business assets from both sides of the open Web, providing
significant benefits to brands and publishers.
For more information, visit Perion's website at
www.Perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2022 filed with the SEC on March 15, 2023. Perion does
not assume any obligation to update these forward-looking
statements.
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Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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