Perry Ellis International and the PGA TOUR Announce New License Agreement Expanding Its Partnership with New Product Offering...
September 18 2018 - 9:00AM
Perry Ellis International, Inc. (PERY: Nasdaq) and the PGA TOUR®
announced today an extension of their 14-year partnership through
July 31, 2022, across all major channels of distribution.
Perry Ellis International’s golf division (PEI Golf) now has the
PGA TOUR license in the United States, Canada, the United Kingdom,
Ireland and Mexico. In addition to the golf apparel
extension, PEI Golf has the license for Belts, Wallets, Bags,
Luggage, and Jewelry. The agreement also includes expansion
into the Golf Accessories and Training Aids market space. PEI
Golf plans to launch these new product extensions in spring of
2019.
“Perry Ellis has been a proud licensee for the PGA TOUR® since
2004 and we are pleased that we could extend our long-standing
relationship with this iconic brand into 2022,” stated Oscar
Feldenkreis, president and CEO of Perry Ellis International.
“The new product lines fit perfectly into our growing portfolio and
will further complement our strong leadership in the golf market
space. We are delighted to now be able to bring this expanded
PGA TOUR® experience to our current and new retail partners both in
brick and mortar as well as online.”
“With the guidance of our licensing agency, CAA SPORTS, we are
extremely pleased to continue our 14-year partnership with Perry
Ellis International and to continue offering our fans new
high-quality products and golf accessories in addition to classic
PGA TOUR® apparel,” added Len Brown, Chief Legal Officer and EVP of
Licensing of the PGA TOUR®.
About PGA TOUR®:
By showcasing golf’s greatest players, the PGA TOUR engages,
inspires and positively impacts our fans, partners and communities
worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA
TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica,
Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members
on the PGA TOUR represent the world’s best players, hailing from 27
countries (88 members are from outside the United States).
Worldwide, PGA TOUR tournaments are broadcast to more than 1
billion households in 226 countries and territories in 23
languages. Virtually all tournaments are organized as non-profit
organizations to maximize charitable giving. In 2017, tournaments
across all Tours generated a record of more than $180 million for
local and national charitable organizations, bringing the all-time
total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf,
and the organization is headquartered in Ponte Vedra Beach,
Florida.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories and fragrances. The company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear,
dresses and men's and women's swimwear is available through all
major levels of retail distribution. The company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®, An
Original Penguin by Munsingwear®, Laundry by Shelli Segal®,
Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John
Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®,
and Jack Nicklaus® for golf apparel and Guy Harvey® for performance
fishing and resort wear. Additional information on the
company is available at http://www.pery.com.
For more information, contact:
Jeremy GersonPerry Ellis International(W)
305-873-1325jeremy.gerson@pery.com
For more information, contact:
Stuart GoldsteinRG Narrative Inc.(W) 212-863-4109(M)
201-681-0618stuart@rgnarrative.com
For more information, contact:
Chris SmithPGA TOUR (W) 904-273-3379kfuller@pgatourhq.com
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