Perry Ellis International Announces Tech Accessories License Agreement for Laundry by Shelli Segal
October 15 2018 - 9:00AM
Perry Ellis International, Inc. (Nasdaq:PERY) announced today that
it has entered into a license agreement with Racing Shield HK
Limited (Racing Shield AB) to include mobile phone cases,
earphones, and tech accessories under the Laundry by Shelli Segal®
brand. The new collection is expected to launch Summer 2019 in
department stores, specialty stores and wireless retailers in the
U.S., Canada and Mexico.
A leader in fashion, the Laundry by Shelli Segal brand has been
setting trends and inspiring women for more than 25 years. The
Laundry by Shelli Segal brand balances just the right blend of red
carpet glamour and West Coast chic that is iconic and universal in
its appeal. Always feminine and vibrantly colorful, the brand is
known for its unique use of embellishments and signature prints.
The result is a distinctive collection with a contemporary
aesthetic crafted to fit the lifestyle and sensibility of a modern
woman who is stylish, smart, sexy, and not afraid to make an
entrance. In addition to outerwear and dresses, the brand's
current licensed categories include fashion accessories, intimates,
fragrance and home decor which position Laundry by Shelli
Segal as a true lifestyle brand.
CEO and President of Perry Ellis International Oscar Feldenkreis
remarked, “We are delighted to collaborate with Racing Shield AB to
create stylish products in the cell phone and tech accessory
category for our chic and digitally savvy Laundry consumer to
enjoy."
“The Laundry consumer’s love for fashion extends to her cell
phone and tech accessories. Racing Shield AB looks forward to
leveraging our expertise in the category to develop unique and
beautiful products that take advantage of the brand’s position as a
fashion leader,” said Mats Wikstrom, Founder & CEO of Racing
Shield AB.
For more information about Perry Ellis International, Inc. and
the company’s entire portfolio of brands, please
visit www.PERY.com.
About Perry Ellis
International Perry Ellis International, Inc. is
a leading designer, distributor and licensor of a broad line of
high quality men's and women's apparel, accessories and fragrances.
The company's collection of dress and casual shirts, golf
sportswear, sweaters, dress pants, casual pants and shorts, jeans
wear, active wear, dresses and men's and women's swimwear is
available through all major levels of retail distribution. The
company, through its wholly owned subsidiaries, owns a portfolio of
nationally and internationally recognized brands, including: Perry
Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli
Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®,
John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®,
and Jack Nicklaus® for golf apparel and Guy Harvey® for performance
fishing and resort wear. Additional information on the company is
available at http://www.pery.com.
About Racing Shield Racing
Shield AB was founded in 2014 in Stockholm Sweden, and is mostly
known for its Fashion Tech Brand Richmond & Finch. The Richmond
& Finch brand was launched in June 2015, being the pioneer and
trendsetter to what is today called “fashion cases”. Since then
Racing Shield AB has through its own brands been driving the Tech
fashion sector forward always being at the forefront with new and
current fashion trends, thus setting the bar for the fashionable
tech accessory market. Today Racing Shield is distributing its
products in 50 plus countries around the world. Additional
information can be found at www.richmondfinch.com
For more information:
Perry Ellis International Contact:Pamela
FieldsPamela.fields@pery.com 212-536-5602
Racing Shield Contact:Heidi
WutkeHeidi@lovehtown.com917-815-0268
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