Disney Mobile and Cingular Wireless Team to Deliver Rich, Downloadable Content for Cingular Customers
October 26 2004 - 1:19PM
PR Newswire (US)
Disney Mobile and Cingular Wireless Team to Deliver Rich,
Downloadable Content for Cingular Customers Initial Offerings
include Full Lineup from the upcoming Walt Disney Pictures
Presentation of A Pixar Animation Studios Film, "The Incredibles"
as well as an Exclusive Save The Day Sweepstakes SAN FRANCISCO,
Oct. 26 /PRNewswire/ -- Cingular Wireless is teaming with Disney
Mobile to allow Cingular customers to access the magic of Disney
and Pixar characters anywhere, anytime from their mobile phones.
The two companies announced today at CTIA Wireless I.T. and
Entertainment 2004 that Disney Mobile content, including ringtones,
graphics, games, multimedia messaging and more, is now available
directly from Cingular handsets and via the Web at
http://www.cingular.com/media. Downloads range in price from $1.99
for ringtones and wallpapers to $5.99 for games. This latest
offering to Cingular wireless customers features a rich, colorful
suite of downloadable content from some of Disney Mobile's latest
offerings, including mobile content from the upcoming Walt Disney
Pictures presentation of A Pixar Animation Studios film, "The
Incredibles" ( http://www.cingular.com/incredibles ). Based on
leading characters from the film, including Mr. Incredible, Mrs.
Incredible, Violet and Dash, the service includes voice and
polyphonic ringtones, mobile games and color graphics. Also
available will be Disney favorites such as Mickey, Ariel and Winnie
the Pooh. "Cingular is a premier carrier in the U.S., and we're
pleased to be working with them to offer Disney and Pixar
entertainment to their customers, even when they are on the go,"
said Larry Shapiro, executive vice president and general manager,
North American Mobile for The Walt Disney Internet Group. "Our new
lineup for 'The Incredibles' is a great example of the fun, dynamic
content Cingular customers now have access to from Disney Mobile."
"Teaming with the Walt Disney Internet Group gives Cingular
customers another means to personalize and enhance their wireless
experience by downloading content featuring some of the most
beloved animated characters of all time," said Jim Ryan, vice
president of data product management and business marketing,
Cingular Wireless. "Whether it's classic Mickey and Donald or
newbies from Pixar, Mr. and Mrs. Incredible, we are confident
Disney Mobile content will receive rave reviews from our
customers." In addition to this downloadable-content offering,
Cingular and Disney Mobile are presenting "The Incredibles" Save
the Day Sweepstakes. Throughout the month of November, each time a
Cingular customer downloads any of "The Incredibles" content, they
will automatically be entered in the sweepstakes. The grand prize
is a seven night Hawaiian vacation for four people. Complete
details can be found at http://www.cingular.com/incredibles .
Disney Mobile content is available from Cingular phones via MEdia
net or on the web at http://www.cingular.com/media . About Walt
Disney Internet Group Walt Disney Internet Group (WDIG) provides
strategic leadership and operational management for The Walt Disney
Company's (NYSE:DIS) Internet properties including category leaders
Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing
and distributing entertainment and informational content to new
platforms, WDIG is committed to creating and delivering products
for broadband distribution including: ABC News On Demand, a
subscription video news service that offers the Internet's first
24-hour, live Internet-only news channel and top ABC News programs
for on demand viewing; Disney Connection; and WDIG Motion, a
proprietary video technology for broadband users. Through
relationships with some of the world's largest wireless carriers,
WDIG distributes content and services to wireless users under the
Disney brand. Additionally, WDIG has led the way in developing
interactive content for televised programming through its Enhanced
TV service. Steve Wadsworth is president of WDIG, which is
headquartered in North Hollywood and has operations in Seattle, New
York, Orlando, Tokyo and London. About Cingular Wireless Cingular
Wireless, a joint venture between SBC Communications (NYSE:SBC) and
BellSouth (NYSE:BLS), serves more than 25 million voice and data
customers across the United States. A leader in mobile voice and
data communications, Cingular is the only U.S. wireless carrier to
offer Rollover(SM), the wireless plan that lets customers keep
their unused monthly minutes. Cingular is the largest provider of
GSM services in the United States, and has a 100 percent digital
GSM/GPRS footprint across its service area. It also launched the
world's first commercial deployment of wireless services using
Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular
also provides corporate e-mail and other advanced data services
through its GPRS, EDGE and Mobitex packet data networks. Details of
the company are available at http://www.cingular.com/ . Get
Cingular Wireless press releases e-mailed to you automatically.
Sign up at http://www.cingular.com/newsroom . About Pixar Animation
Studios Pixar Animation Studios (NASDAQ:PIXR) (
http://www.pixar.com/ ) combines creative and technical artistry to
create original stories in the medium of computer animation. Pixar
has created and produced five of the most successful and beloved
animated films of all time: Academy Award(R)-winning Toy
Story(1995); A Bug's Life(1998); Golden Globe-winner Toy Story
2(1999); the Academy Award(R)-winning Monsters, Inc.(2001); and the
Academy Award(R)- winning Finding Nemo. Pixar's five films have
earned $2.6 billion at the worldwide box office to date. The
Northern California studio's next two film releases are The
Incredibles (November 5, 2004) and Cars (holiday 2005). DATASOURCE:
Cingular Wireless CONTACT: Media, Kim Kerscher of WDIG,
+1-818-623-3266, or ; or Karen DeMarco of mPRm Public Relations,
+1-323-933-3399, or ; or Kelleigh Scott of Cingular Wireless,
+1-404-236-6321, or Web site: http://www.cingular.com/
http://www.cingular.com/newsroom
http://www.cingular.com/incredibles http://www.cingular.com/media
http://www.pixar.com/
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