The second partnership between Playtika's
category leading game and Dr. Phil showcases the power of play for
relaxation
HERZLIYA, Israel, April 10,
2024 /PRNewswire/ -- Supertreat Gmbh, a Playtika
studio and the powerhouse behind fan-favorite mobile game Solitaire
Grand Harvest, the #1 highest grossing Solitaire game in the
U.S.**, is thrilled to announce a first-of-its kind,
fully-integrated partnership with Dr. Phil
McGraw and his new venture, Merit Street Media's TV network.
Recognizing the need for accessible and enjoyable stress relief
solutions, Dr. Phil has endorsed the age-old classic game of
solitaire as the perfect way to relax and rejuvenate.
This dynamic alliance brings the enjoyable getaway of gaming
directly to viewers through the all-new Merit Street Media TV
network. The partnership includes captivating live on-air segments
on Dr. Phil Primetime, exclusive
in-game experiences, and inspiring social media content
encouraging viewers to indulge in some much-needed "me time"
of fun and relaxation with Solitaire Grand Harvest. Adding to the
excitement, network hosts Chris
Harrison and Lauren Zima will
drop by as special guest hosts of the "Take a Break Moment" segment
that features Solitaire Grand Harvest. The spectacular on-air,
online and in-game campaign will continue through March 2025.
Led by the esteemed Dr. Phil
McGraw, renowned best-selling author and award-winning
television host extraordinaire, Merit Street is set to be a beacon
of inspiration, enlightenment, and connection, touching the lives
of over 65 million households nationwide. Merit Street's
programming aligns with Playtika's aim to create the most engaging
and beloved entertainment experiences in the world, with Solitaire
Grand Harvest being one of the company's leading casual games.
Dr. Phil said:
"In the midst of our fast-paced lives,
I recognize the need for moments of entertainment and
self-indulgence. For me, diving into Solitaire Grand Harvest offers
a blissful escape from the daily grind, allowing me to revel in
pure fun. It's a pleasure to collaborate once more with Playtika,
this time on Merit Street, as we introduce these cherished games to
fresh audiences. Brace yourselves for a blast of entertainment
while you kick back and recharge."
Nir Korczak, Chief Marketing
Officer at Playtika said:
"At Playtika, we believe in the
transformative power of play and the importance of investing time
for self. With Dr. Phil and Merit Street, we're delighted to
connect with audiences across the country, introducing individuals
to find joy, relaxation and rejuvenation through the unparalleled
entertainment experiences of Solitaire Grand Harvest."
This venture is the second time Playtika, the mobile games
pioneer and interactive entertainment leader, has joined forces
with Dr. Phil. In 2021, Dr. Phil featured Solitaire Grand Harvest
as a powerful means of relaxation and pure fun on his hit daytime
show, "Dr. Phil". And now, Dr. Phil and Merit Street are ready to
dive back into the mobile gaming action as this dynamic partnership
sets the stage for a new era of excitement and endless
possibilities.
Solitaire Grand Harvest is available to download for free on the
App Store and Google Play (in app purchases available).
About Solitaire Grand Harvest®
Solitaire Grand Harvest
is the top Solitaire game in the U.S.**, with hundreds of thousands
of daily players across multiple platforms. Solitaire Grand
Harvest, developed by Supertreat GmbH, allows its community to
experience the fun side of farming as they grow and harvest crops,
build and design their personal farm and progress through thousands
of challenging Solitaire levels. The game provides high value
content, and players are constantly exposed to new features and
provided with the opportunity to connect with other members of the
Solitaire Grand Harvest community online.
About Merit Street Media
Merit Street Media™ is a
premier multi-platform destination media brand spearheaded by Dr.
Phil McGraw, the esteemed
best-selling author and award-winning television host.
Launched April 2024, Merit Street
creates and distributes compelling content across diverse
platforms, reaching audiences nationwide. The backbone of Merit
Street's media presence is its television network, established in
partnership with Trinity Broadcasting Network. This fully
distributed, cable, satellite, and free over-the-air broadcast
media brand extends its initial reach to over 80 million television
homes.
The network boasts a rich tapestry of original and acquired
programming, anchored by the highly anticipated nightly talk show,
"Dr. Phil Primetime." Situated in
the Dallas-Fort Worth area, the
expansive Merit Street studios span five acres and serve as the
dynamic hub for the brand. Here, multiple hours of daily live news
broadcasts will unfold, embodying Merit Street Media's commitment
to delivering engaging and informative content. Visit
www.meritstreetmedia.com
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK)
is a mobile gaming entertainment and technology market leader with
a portfolio of multiple game titles. Founded in 2010, Playtika was
among the first to offer free-to-play social games on social
networks and, shortly after, on mobile platforms. Headquartered in
Herzliya, Israel, and guided by a
mission to entertain the world through infinite ways to play,
Playtika has employees across offices worldwide.
**According to App Annie,
Solitaire Grand Harvest is the highest grossing Solitaire game in
the U.S. based on in-app purchases, from January 2023 – December
2023.
Media Contact: press@playtika.com
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SOURCE Playtika