PROX Proxim (MM)

Proxim Announces New Enhancements to Its Partner Program Wireless Wizard Partner Program Gives VARs Added Benefits, Ensures Top Notch Support for Proxim Partners SUNNYVALE, Calif., Sept. 8 /PRNewswire-FirstCall/ -- Proxim Corporation (NASDAQ:PROX), a global leader in wireless networking equipment for Wi-Fi and broadband wireless networks, today announced enhancements to its multi-tiered channel partner program that will deliver added benefits and incentives to its base of Value-added Resellers (VARs) and distributors, and to the company's end user customers. The Wireless Wizard Partner Program is designed to recognize and reward Proxim channel partners that have particular focus, commitment and expertise in wireless networking and to give end user customers the ability to purchase product from a channel that understands and supports their wireless networking needs. The Wireless Wizard Partner Program is an integral component of Proxim's overall sales strategy for both its ORiNOCO Wi-Fi and Tsunami and Lynx wireless broadband product lines, 90% of which are sold through the channel. The program's primary purpose is to build the most proficient wireless networking sales team in the industry to service and support Proxim customers. "We want to provide as much incentive as possible for our channel partners to maintain excellence in sales, service and support," said Chris Jones, senior vice president of worldwide sales for Proxim. "Our global partner program is designed to identify those partners who continually strive for this level of achievement and to reward them accordingly." The Wireless Wizard Partner Program is comprised of three tiers -- Wireless, Gold and a new, Platinum level -- each with a set of distinct revenue, educational and support requirements. As partners increase their commitments in these crucial areas, they can realize greater benefits including priority tech support, sales bonus and cooperative marketing programs, access to advanced training courses, Proxim's partner extranet, special promotions and more. In particular, the new Platinum Partner level identifies partners who commit to ongoing education and certification, particularly in burgeoning application areas such as public safety, voice over Wi-Fi, security and surveillance, and who are consistent, top performers; it then rewards them with added benefits such as dedicated sales, marketing and systems engineering resources. "We are excited to be part of Proxim's enhanced Wireless Wizard Partner Program," said Brian Casto, president of ICI Networks, an Akron, Ohio-based systems integrator specializing in secure wireless and mobile solutions that is eligible for the new Platinum level. "The new program demonstrates Proxim's ongoing commitment to partners like ICI that continually strive to deliver best of breed products, solutions, support and service. We look forward to participating in the program and continuing our prosperous relationship with Proxim." The new Wireless Wizard Partner Program takes effect beginning September 8th, 2004. About Proxim Proxim Corporation is a global leader in wireless networking equipment for Wi-Fi and broadband wireless networks. The company is providing its enterprise and service provider customers with wireless solutions for the mobile enterprise, security and surveillance, last mile access, voice and data backhaul, public hot spots, and metropolitan area networks. This press release and more information about Proxim can be found on the Web at http://www.proxim.com/. Safe Harbor This press release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from Proxim's expectations in these statements. For additional information regarding risks relating to Proxim's business, see Proxim Corporation's Form 10-K for the year ended December 31, 2003 and Forms 10-Q for quarters ended April 2, 2004 and July 2, 2004, Current Reports on Form 8-K, and other relevant materials filed by Proxim with the SEC. Proxim assumes no obligation and does not intend to update these forward-looking statements. DATASOURCE: Proxim Corporation CONTACT: Sylvia Clark of Proxim Corporation, +1-408-542-3357, or ; or Lori S. Hultin of LSH Communications, +1-818-879-4651, or , for Proxim Corporation Web site: http://www.proxim.com/

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