PRVD Provide Commerce (MM)

Provide Commerce, Inc. (NASDAQ: PRVD), an e-commerce marketplace of websites for perishable goods whose leading brands include ProFlowers(R), is letting everyone in on a big "secret" to make shopping for Valentine's Day -- or any day -- a sweeter experience. The Company today announced the official launch of Secret Spoon(SM), a new online marketplace offering a large selection of freshly-made truffles, cookies, chocolate-covered strawberries, cakes and other confections available for delivery nationwide via the Internet. Secret Spoon -- http://www.SecretSpoon.com -- connects customers directly to some of the world's finest chocolatiers, bakeries and confectioners, making Secret Spoon products among the freshest anywhere. Most Secret Spoon products arrive to consumers within a day or two of being created and can be ordered to arrive with the customer's choice of delivery date. "Like the entire Provide Commerce family of brands, Secret Spoon is in a league of its own when it comes to delivering freshness, quality, value and convenience," said Steve Goldstein, Senior Vice President and General Manager, Gourmet Food business unit of Provide Commerce. "Secret Spoon has found a way to deliver the perfect array of the freshest and highest quality sweets and confections all over the country. We've worked hard to get Secret Spoon ready for Valentine's shoppers and are confident they'll find us to be a sweeter shopping experience." Secret Spoon has established a special ordering and delivery schedule for Valentine's Day shoppers. Order online anytime before 3:00 P.M. Eastern Standard Time on Saturday, February 11th, and gifts are guaranteed to get to their destination on Valentine's Day at the standard low-shipping charge. For Valentine's Day procrastinators, Secret Spoon will also accept orders online anytime before 3:00 P.M. Eastern Standard Time on Monday, February 13th, and gifts are guaranteed for Valentine's Day delivery with a $4.99 surcharge. REASONS TO DIP INTO SECRET SPOON: -- Freshly-Made Gourmet Sweets and Confections -- Guaranteed Most Secret Spoon products are made fresh and shipped the same day as compared to many competitors who make their product months or longer in advance and freeze the product prior to shipping. Cookies and chocolate-covered strawberries are made fresh everyday. All strawberries are hand-dipped one day prior to their delivery date. Cookies are made in small batches daily, so that only the softest, moistest cookies get delivered. All chocolate is guaranteed to be fresh and delicious. -- Large Variety of Sweets and Confections Secret Spoon is the one-stop shop for anyone with a sweet tooth, offering a wide variety of freshly-made truffles, cookies, chocolate covered strawberries, cakes and other confections available for delivery nationwide via the Internet. Secret Spoon delivers the perfect gift for any sweetheart, including something for every chocolate-lover (assorted, dark, milk, and sugar free). -- The Highest Quality Products Secret Spoon only uses the finest ingredients in all of its delicious creations. For instance, its unique Venezuelan truffles use only the finest criollo beans, recognized as the highest quality cacao in the world. -- A Sweet and Easy Experience Customers shop Secret Spoon via its easy to navigate website or by calling toll-free to one of their customer service agents who are happy to help select the perfect product. When customers need a gift to arrive on a specific date for a birthday or anniversary, Secret Spoon is the place to shop. It is one of the few websites that will guarantee a specific delivery date for the same low shipping charge - even if that date is tomorrow. Additionally, Secret Spoon keeps customers informed of the status of their order with a series of three e-mails to confirm the order was accepted, confirm the order was picked up, and to confirm that the order was delivered. Customers can also easily track real-time delivery status of orders on the web with the confirmation number provided by Secret Spoon. -- A Great Value A trademark of all Provide Commerce brands, Secret Spoon delivers the highest quality, freshest products for the money. Just one bite of any Secret Spoon product and you can taste the extraordinary value. Customers can shop the entire Secret Spoon collection of products at http://www.SecretSpoon.com or by calling toll-free, 1-888-6-SECRET (1-888-673-2738). About Secret Spoon(SM) Secret Spoon(SM) is run by Provide Commerce, Inc. (NASDAQ: PRVD). Provide Commerce(SM) operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers. Provide Commerce launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthday and anniversary events, through its ProFlowers(R) brand and website, www.proflowers.com. Provide Commerce also offers fresh fruit and premium steak direct from the supplier to its customers at Cherry Moon Farms(SM), www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. For more information, please visit www.providecommerce.com. Forward-looking Statements Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of Section 21E of the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, Provide Commerce's ability to fulfill customer promises and expectations regarding its Valentine's Day product offerings on the Secret Spoon website and the overall seasonality of its business. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. The risks, uncertainties and assumptions that may affect Provide Commerce, its operating results and your investments, include, but are not limited to managing the seasonality of its business, the Company's dependency of FedEx and UPS to deliver its products, risks related to weather and logistics which could hamper holiday deliveries, a dependency on a limited number of confections suppliers for Secret Spoon, as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.