Pathmark Selects Colemanbrandworx Retail for Store Design and Branding Initiatives
June 07 2006 - 11:49AM
PR Newswire (US)
NEW YORK, June 7 /PRNewswire/ -- Pathmark Stores Inc.
(NASDAQ:PTMK), has retained the retail division of Colemanbrandworx
(CBX Retail), the strategic branding, design and consultancy agency
based here, to develop a new prototype to be used for new stores
and retrofits of existing units. "Our assignment is to help
Pathmark bring its new strategic vision to life," said Joseph Bona,
president of CBX Retail. Centered on the concept of "Fresh," the
firm will work with Pathmark to bring all elements of its grocery
and non-grocery merchandising plans into focus while strengthening
the overall perishable business. Following a comprehensive
examination of how customers shop Pathmark's stores, CBX Retail's
assignment includes the development and design of a branded
in-store communications system, fixture plans, exterior design, as
well as lighting and other special effects. The firm will also
create a new color and materials palette designed to elevate the
in-store shopping experience. Pathmark CEO John Standley said the
company expects to unveil the new prototype in approximately six
months. "We want to build upon the equity that has made Pathmark a
leader for so many years and elevate the brand to new heights,"
Bona explained. "Pathmark enjoys a strong urban customer base along
with a significant suburban presence. Our objective is to position
the brand above the existing competitive landscape without
alienating the company's current customer base." About Pathmark
Stores Inc. Founded in 1968, Carteret, N.J.-based Pathmark is a
regional supermarket chain operating 141 stores in New York, New
Jersey, Delaware and Pennsylvania, under the Pathmark and Pathmark
Super Center banners. Averaging 53,000 square feet, Pathmark stores
offer fresh and staple foods in addition to general merchandise and
photo finishing. Pharmacy and in-store banking are available in
many of its locations. Additional information about Pathmark may be
found at its website, http://www.pathmark.com/. About
Colemanbrandworx Colemanbrandworx is a fully integrated creative
agency specializing in retail design and operations, brand and
corporate identity development, packaging, research, and motion
branding. The company maintains offices in New York City,
Minneapolis, San Francisco, and Los Angeles. Cbx2/cbxpathmark
DATASOURCE: Colemanbrandworx CONTACT: Joseph Bona, president,
Colemanbrandworx Retail, +1-212-404- 7940; Marty Gitlin, Parness
& Associates, +1-914-528-7702,
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