Pathmark Introduces new ''Healthy Steps'' Dietitian Program
January 09 2007 - 9:00AM
Business Wire
Pathmark Stores, Inc. (NASDAQ: PTMK), announced the start of a new
program designed to help improve the well being of consumers called
�Healthy Steps.� The Pathmark Healthy Steps program features
Jacqueline Gomes, RD, and offers customers practical nutrition and
healthy lifestyle information that is easy to apply to everyday
life; incorporating balance, moderation, variety and enjoyment. �We
want to offer our consumers meaningful information that can improve
their life,� said John Derderian, Pathmark�s Executive Vice
President Business Strategy & Marketing. �Our program is not
about overhauling people�s diets, but about teaching simple steps
to achieve wellness. Healthy Steps provides practical advice for
incorporating a wide variety of popular national and regional
brands into a healthy diet.� Advice from Jacqueline will be
available through local media, community outreach programs,
Pathmark advertising vehicles, a bi-monthly newsletter and other
in-store programs. In addition consumers will be able to contact
Jacqueline with specific questions by mail at: 200 Milik Street,
M-525, Carteret, NJ 07008. A variety of Healthy Steps themes will
be supported with relevant featured products every two weeks in the
Pathmark sales circular. The featured products and newsletters will
be conveniently available on a customized �Healthy Steps� end-cap
at a permanent location in most stores. Jacqueline�s skills will be
utilized in the areas of nutrition, health, and wellness related
topics. Ms. Gomes is a dynamic registered dietitian whose
experience goes beyond a clinical setting to include community
relations, marketing, lectures, and nutrition research. Jacqueline
is bilingual and plans to incorporate the Hispanic community into
the Healthy Steps program. Jacqueline holds a Bachelor of Science
Degree in Biology from Monmouth University, West Long Branch, New
Jersey. She completed an American Dietetic Association Internship
at the University of Medicine and Dentistry of New Jersey, located
in Scotch Plains. Pathmark is a leading regional supermarket chain
currently operating 141 stores in the New York, New Jersey and
Philadelphia Metropolitan areas. Additional information about
Pathmark may be found at its website, www.pathmark.com.
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