PTMK Pathmark Stores (MM)

PRN Corporation Launches In-Store TV Network in Pathmark Stores Pathmark's 'Adopt-A-Family for the Holiday' Program to Air on Network During Holiday Season SAN FRANCISCO, Dec. 14 /PRNewswire/ -- PRN Corporation announced today that Premier Retail Networks, Inc., its wholly owned subsidiary, has signed an agreement to install its in-store television network at checkout lanes in all of Pathmark Stores, Inc. (NASDAQ:PTMK). In addition, Pathmark and PRN are partnering to promote awareness of Pathmark's fifth annual "Adopt-A-Family for the Holiday" program on the in-store TV network. At each Pathmark store, at least one family from the community is adopted with the intention of providing some assistance to help brighten the holiday season. Families receive gifts donated by company associates as well as Pathmark gift certificates to be used for the purchase of a holiday meal. John Derderian, Executive Vice President of Business Strategy and Marketing, Pathmark Stores, stated, "Offering PRN's in-store television network to our shoppers at our checkout lanes supports our commitment to providing a superior shopping experience by providing helpful information. We believe this innovative medium will enhance the customer's experience. Pathmark has tested PRN's Supermarket Network at select stores and over 90 percent of our customers perceive this to be a positive program offered at the checkout. We are especially happy to announce that one of our first programming initiatives on the Network will be our 'Adopt-A-Family for the Holiday' program." Programming and advertising on the PRN Network in Pathmark stores incorporate interesting and relevant topics for household decision makers -- including tips and information in the areas of home, family, self, and recreation. Long time PRN content partners include Food Network, Discovery Health, Oxygen Network and In Style magazine, among others. News headlines and weather information, which are updated automatically throughout the day using wireless digital network technology, are specific to each store's zip code. Natalie Egleston, General Manager of PRN's Supermarket Network, stated, "Pathmark has taken a leading role in innovation in the supermarket industry and we are pleased to deliver the Supermarket Network in Pathmark's 142 stores in the New York -- New Jersey and Philadelphia metropolitan areas, further enhancing PRN's reach in these key markets. The Supermarket Network allows advertisers to reach a large audience with tremendous spending power. Advertisers can connect with consumers via a national message complemented by a local 'call to action,' which may be customized for each store location by zip code. We look forward to providing an entertaining and informative experience for shoppers in checkout lanes at Pathmark." About Pathmark Stores Pathmark Stores, Inc. is a regional supermarket currently operating 142 supermarkets primarily in the New York-New Jersey and Philadelphia metropolitan areas. About PRN Corporation Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Best Buy, Circuit City, Costco, Pathmark Stores, Ralphs, SAM'S CLUB, Sears and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 150 million times each month by consumers in retail stores. For the quarter ended June 30, 2004, the average number of Consumer Viewing Areas, or CVAs, in the PRN Network was 34,907. CVAs are discreet shopping areas within the retail store in which one or more video displays are installed and the PRN Network is aired. PRN's headquarters are in San Francisco, California. For more information, please visit http://www.prn.com/. Forward-Looking Statements Except for the historical information contained herein, the matters set forth in this press release, including the expected programming content, the features and benefits of the PRN Network and PRN's intent to continue to seek other retailer partnerships, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the ability to complete installation on schedule, and other risks detailed in PRN's SEC filings. These forward-looking statements speak only as of the date hereof. PRN disclaims any obligation to update these forward-looking statements. DATASOURCE: PRN Corporation CONTACT: Genet Garamendi, +1-415-808-9167, or Erica Pettit, +1-212-850-5614, or , or Evan Smith, CFA, +1-212-850-5606, or , all for Premier Retail Networks; or Rich Savner, Public Affairs for Pathmark Stores, +1-732-499-3131 Web site: http://www.prn.com/

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