PXPL Pixelplus CO Ltd (MM)

SEOUL, South Korea, Jan. 18 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd. (NASDAQ:PXPL), a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, today announced that the Company's highly customized PO4010 CIF 'System-On-A-Chip' ("SoC") image sensors ("PO4010") will be featured in Samsung Electronics' mobile camera phones. In December 2007, Pixelplus started shipment of its PO4010 to Samsung Techwin, which will assemble and supply completed modules incorporating the Company's PO4010 for use in upcoming mobile camera phones of Samsung Electronics. The PO4010 is based on the Company's PlusPixel2(TM) technology and is one of the industry's smallest and most compact with an optical size of 1/11 inch. The Company developed the PO4010 in response to the increasing demand for ultra compact camera modules embedded in mobile devices such as third generation ("3G") mobile phones with dual camera functionality which utilize two image sensors, a CIF image sensor for videoconferencing and a higher megapixel image sensor for taking digital photos. About Pixelplus Co., Ltd. Pixelplus is a South Korea-based developer of high-performance, high- resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance systems applications. As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop CMOS image sensors with sharp, colorful and enhanced image quality, size efficiency, and low power consumption. Forward Looking Statement This press release contains certain statements that are not historical in nature but are "forward-looking statements" within the meaning of the "safe- harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the use of forward- looking terminology, such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "project," or "continue" or the negative of such words or other similar words. Pixelplus cautions readers that forward-looking statements are based on the Company's current expectations, estimates and assumptions about our company and our industry, and are subject to a number of risks and uncertainties. Actual results may differ materially from those contained in such forward-looking statements. Investors are directed to Pixelplus' reports and documents filed from time to time with the U.S. Securities and Exchange Commission for a description of various factors that should be considered before investing in Pixelplus' securities. These factors may cause Pixelplus' results to differ materially from the forward-looking statements made in this release. The forward-looking statements speak only as of the date of this press release and Pixelplus assumes no duty or obligation to update them to reflect new, changing, or unanticipated events or circumstances. Contact: Shane Y. Hong Pixelplus Co., Ltd. 6th Floor, Gyeonggi R&DB Center 906-5 Iui-dong, Yeongtong-gu Suwon-si, Gyeonggi-do, 443-766 Republic of Korea +82-31-888-5300 OR Taylor Rafferty: London - Emilia Whitbread at +44 (0) 20 7614 2900 New York - Allon Bloch at +1 212 889 4350 Tokyo - Jason Wagers at +81 (0) 3 3221 9513 Email DATASOURCE: Pixelplus Co., Ltd. CONTACT: Shane Y. Hong of Pixelplus Co., Ltd., +82-31-888-5300; or London: Emilia Whitbread, +44-20-7614-2900, or New York: Allon Bloch, +1-212-889-4350, or Tokyo: Jason Wagers, +81-3-3221-9513, all of Taylor Rafferty for Pixelplus Co., Ltd.

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