PXPL Pixelplus CO Ltd (MM)

SEOUL, South Korea, March 19 /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd. (NASDAQ:PXPL), a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, today announced that its "PM1002," the Company's new 'System-On- A-Chip' ("SoC") processor for various image recognition applications, was recently included in the March 2008 issue of Security Products magazine, a leading independent and non-commercial trade journal for the global security marketplace. Security Products regularly announces the arrival of new products in the biometrics field. The PM1002, based on the Company's PlusPixel2(TM) technology, provides cost-efficiency and reliable performance for image recognition SoC solutions. Due to the highly customized chip's small form-factor, high performance and low power consumption, the Company expects the PM1002 to become a practical biometric solution with respect to iris, facial, and fingerprint recognition for mobile and non-mobile security applications. Pixelplus seeks to apply its SoC technology to a broad spectrum of image recognition applications, including mobile devices, automotive, medical, security, surveillance, and biometric applications. The PM1002 is one of the Company's most exciting new technologies, and Pixelplus is currently pursuing separate joint development projects with several firms which specialize in new mobile and non-mobile security applications, including optical character recognition ("OCR") and biometric applications. About Pixelplus Co., Ltd. Pixelplus is a South Korea-based developer of high-performance, high- resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in webcams and notebook embedded cameras, toys and games, and security and surveillance system applications. As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop CMOS image sensors with sharp, colorful and enhanced image quality, size efficiency, and low power consumption. Forward Looking Statement This press release contains certain statements that are not historical in nature but are "forward-looking statements" within the meaning of the "safe- harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the use of forward- looking terminology, such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "project," or "continue" or the negative of such words or other similar words. Pixelplus cautions readers that forward-looking statements are based on the Company's current expectations, estimates, and assumptions about our company and our industry, and are subject to a number of risks and uncertainties. Actual results may differ materially from those contained in such forward-looking statements. Investors are directed to Pixelplus' reports and documents filed from time to time with the U.S. Securities and Exchange Commission for a description of various factors that should be considered before investing in Pixelplus' securities. These factors may cause Pixelplus' results to differ materially from the forward-looking statements made in this release. The forward-looking statements speak only as of the date of this press release and Pixelplus assumes no duty or obligation to update them to reflect new, changing, or unanticipated events or circumstances. Contact: Shane Y. Hong Pixelplus Co., Ltd. 6th Floor, Gyeonggi R&DB Center 906-5 Iui-dong, Yeongtong-gu, Suwon-si Gyeonggi-do, 443-766, Republic of Korea +82-31-888-5300 OR Taylor Rafferty: London - Emilia Whitbread at +44 (0) 20 7614 2900 New York - Allon Bloch at +1 212 889 4350 Tokyo - Jason Wagers at +81 (0) 3 3221 9513 E-mail DATASOURCE: Pixelplus Co., Ltd. CONTACT: Shane Y. Hong of Pixelplus Co., Ltd., +82-31-888-5300; or Taylor Rafferty: London, Emilia Whitbread, +44(0)20-7614-2900, or New York, Allon Bloch, +1-212-889-4350, or Tokyo, Jason Wagers, +81(0)3-3221-9513, , all for Pixelplus Co., Ltd.

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