Ferring Pharmaceuticals Leverages Qlik to Improve Sales Performance and Marketing Initiatives
August 08 2016 - 8:00AM
Business Wire
Sees 80 percent reduction in time required to create
reports
Qlik® (NASDAQ: QLIK), a leader in
visual analytics, today announced that Ferring Pharmaceuticals, a
global research-driven biopharmaceutical company, has deployed
Qlik. Working with Qlik Elite Partner ATK Consulting Group, Ferring
Pharmaceuticals has not only significantly reduced the time
required to create analytical reports by 80 percent, but has also
been able to aggregate data from multiple sources into a single
analytical interface.
Ferring is devoted to identifying, developing, and marketing
innovative products in the fields of reproductive health, oncology,
urology, gastroenterology, endocrinology and orthopedics. With the
launch of its division in Russia in 1995, more than ten drugs have
been introduced into the Russian market in four therapeutic areas:
reproductive health, urology, gastroenterology, endocrinology and
orthopedics. While business units have been established across 10
cities, Ferring plans to substantially expand its global footprint
even further in the coming years.
As a result of this robust product development, Ferring was
challenged by the massive amount of data being collected across the
sales and marketing departments. Given this, Ferring needed a
solution that pulled together this vast data into one simple, easy
to analyze dashboard enabling decisions to be made quickly and with
undeniable fact. According to Daria Kurguzova, Distribution
Specialist at Ferring, in addition to needing a solution able to
handle large amounts of data, Ferring was seeking a solution that
“allows the users themselves to customize the analytical dashboards
and reports to quickly get the information they need in one
interface. Based on these factors and our extensive research into
other solutions, we chose Qlik and implementation partner ATK
Consulting Group because they demonstrated deep expertise and
customized solutions for the pharmaceutical industry.”
To kick-start the implementation of Qlik within the commercial
department, specialists from ATK Consulting Group designed an
analytic application on sales execution plans for Ferring’s sales
analysts and regional distributors. The versatility of the
application allowed individual analysts to customize and create
dashboards that enable them to better manage their clients and as a
result, increase sales.
In addition, the integration of Qlik and Salesforce data helped
to speed improvements in CRM analytics, business visibility, and
collaboration within the organization. The data from Salesforce can
be integrated in Qlik with external data sources such as realized
sales forecasts and performance against plan, as well as the
analytics activities of medical representatives. This enables sales
managers to monitor the dynamics of sales for each product line
across regions, as well as the impact of marketing activities on
sales. They can now deliver analytical reports to target audiences,
such as doctors, on the number of activities and their
multiplicity, as well as the implementation of the planned
activities across different regions or time periods.
As a result of the implementation of Qlik, Ferring has
consolidated all data sources from the CRM-system into a single
interface achieving an increase in data quality. Commenting on the
outcomes of the implementation, Kurguzova noted, “The introduction
of Qlik has helped us to optimize time on reporting. Now we produce
customized reports on sales 80 percent faster. In addition, Qlik
allows our employees to customize reports and identify data entry
errors.”
About FerringFERRING PHARMACEUTICALS specializes in the
field of biopharmaceutical research that companies are actively
working on the world market. Today, drugs from Ferring widely used
in endocrinology, gastroenterology, obstetrics, gynecology,
pediatrics, and urology. In-house manufacturing facilities of the
company Ferring are located in Sweden, Denmark, Germany and the
Czech Republic. The company's products today are sold in more than
70 countries, and Ferring continues to open new subsidiaries. The
company also has its own research centers in the UK and the US.
About QlikQlik (NASDAQ: QLIK) is a leader in visual
analytics. Its portfolio of products meets customers’ growing needs
from reporting and self-service visual analysis to guided, embedded
and custom analytics. Approximately 40,000 customers rely on Qlik
solutions to gain meaning out of information from varied sources,
exploring the hidden relationships within data that lead to
insights that ignite good ideas. Headquartered in Radnor,
Pennsylvania, Qlik has offices around the world with more than 1700
partners covering more than 100 countries.
About ATK Consulting GroupATK Consulting Group is Qlik
Elite Partner in Russia. It has completed QlikView and Qlik Sense
projects in more than 190 leading Russian and foreign companies
(Alfa Strakhobanie, SPAR, Heinz, Chiesi, Abbott, Salamander and
many others). It is also rated as TOP-10 Russian integrators since
2009 (according to TAdviser).
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Other marks and logos mentioned herein are trademarks or registered
trademarks of their respective owners.
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QlikToni Iafrate, 617-658-5310toni.iafrate@qlik.com
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