QuinStreet's Webopedia.com Added to Google's DoubleClick Ad Exchange
January 23 2012 - 6:00AM
QuinStreet, Inc. (Nasdaq:QNST), the leader in vertical marketing
and online media, announces its participation as a publisher on
Google's DoubleClick Ad Exchange. The Ad Exchange is a real-time
online marketplace that facilitates the buying and selling of
remnant advertising space between ad networks and agencies and
large online publishers. Webopedia.com, ranked among About.com's
"Top 10 Most Useful Websites, 2011" and a core media site in
QuinStreet's B2B portfolio, joins other premium websites reviewed
and approved by Google for inclusion in the DoubleClick
marketplace.
Webopedia.com is an online computer dictionary and Internet
search engine for Internet terms and technical support. About.com
says, "This is a truly useful resource for every computer user."
The website is maintained by a team of dedicated editors and
freelance contributors with a focus on high quality useful content
related to technology topics including communications, computer
industry companies, hardware, operating systems, software, types of
computers, the World Wide Web and many more. According to
About.com, "Webopedia is a must for anyone who wants to understand
the computer world."
QuinStreet's participation in the Ad Exchange is an opportunity
to increase exposure to more advertisers. Advertisers will benefit
from the availability of QuinStreet's premium display inventory,
initially on Webopedia.com, and further websites as they are added.
Ultimately, consumers will benefit from exposure to additional
relevant, geographically local and targeted advertisements.
"We are delighted that Google has approved Webopedia," said
Olumide Soroye, senior vice president at QuinStreet. "The Ad
Exchange provides additional revenue opportunities for us while
maintaining the high quality visitor-experience our users
expect."
QuinStreet launched its first publisher website, Webopedia.com,
on the Ad Exchange on January 17, 2012. The company plans to submit
additional sites across its network in sectors including B2B,
education, financial services, home services, and medical.
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST), is one of the largest Internet
marketing and media companies in the world. QuinStreet is committed
to providing consumers and businesses with the information they
need to research, find and select client products, services and
brands that meet their needs. The company is a leader in
visitor-friendly marketing practices. For more information, please
visit QuinStreet.com.
CONTACT: Olumide Soroye
Sr. Vice President
(650) 578 7944
osoroye@quinstreet.com
QuinStreet (NASDAQ:QNST)
Historical Stock Chart
From Jun 2024 to Jul 2024
QuinStreet (NASDAQ:QNST)
Historical Stock Chart
From Jul 2023 to Jul 2024