QuinStreet Announces the Launch of Direct-to-School Placements for Education Clients
February 21 2012 - 6:00AM
QuinStreet, Inc. (Nasdaq:QNST), the leader in vertical marketing
and media online, announced the addition of direct-to-school
placements for education clients, available with the latest release
of the QuinStreet Media Platform, QMP. The new product allows
online and campus-based schools, colleges and universities to
purchase traffic directly to their websites from relevant pages of
QuinStreet's industry-leading education media network. Payment for
placements is either per click or per inquiry generated from the
traffic.
The hub of the direct-to-school placement product is the QMP
optimization engine that ensures clients appear on website pages
aligned with relevant topics, programs, qualifications and
geographies. Further, the optimization engine uses proprietary
performance data and algorithms to continuously improve the
predictability of inquiry volumes and conversions for every
placement. This allows clients to spend their marketing dollars
more effectively and with greater confidence.
The addition of the direct-to-school placements also
dramatically improves the experiences of visitors to QuinStreet
media properties. Individuals researching education possibilities
are able to more quickly find schools and programs that meet their
needs, and now have the option of connecting directly with the
schools they select.
"We are delighted with the launch of the direct-to-school
placement product," said Pete Brooks, QuinStreet vice president and
manager of the company's education client vertical. "This product
broadens and improves client access to the tens of millions of
student prospects who research education opportunities on our
network each month. It also gives website visitors a better
experience and new path for connecting with schools and programs
matching their requirements."
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet
marketing and media companies in the world. QuinStreet is committed
to providing consumers and businesses with the information they
need to research, find and select the products, services and brands
that meet their needs. The company is a leader in visitor-friendly
marketing practices. For more information, please visit
QuinStreet.com.
CONTACT: Pete Brooks
(650) 578 7811
pbrooks@quinstreet.com
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