QuinStreet Expands Education Operations to Serve Brazilian Market
May 21 2012 - 6:00AM
QuinStreet, Inc. (Nasdaq:QNST), a leader in vertical marketing and
media online, has opened operations in Sao Paulo, Brazil to serve
education clients. This move recognizes the size and importance of
the Brazilian education market, as well as rapidly growing consumer
demand for higher education information online.
QuinStreet brings over twelve years of experience and leadership
in online marketing and media for education to Brazil, and is
committed to developing the Internet as an effective, vital channel
for prospective students and education marketers. QuinStreet
provides Brazilian education clients with a superior online
qualified inquiry generation service across a portfolio of
high-quality media properties. QuinStreet's Brazilian-owned and
operated media portfolio includes MundoVestibular.com.br,
GuiadaCarreira.com.br and PasseiWeb.com, and the company partners
with a growing network of publishers. In addition, QuinStreet staff
handle pay-per-click (PPC) marketing, email marketing and social
media marketing for local clients.
"QuinStreet now operates a leading education media portfolio in
Brazil," says Pedro Yue, Director of Brazilian operations for
QuinStreet. "We help our clients by developing online marketing
channels that yield results, and we are able to measure and
optimize them over time – which has been the biggest value-add for
most clients."
QuinStreet websites currently reach between 3 and 5 million
Brazilian readers monthly. These media properties engage potential
students by providing detailed information about campus and
distance degree programs, application processes, entrance exams,
and career paths.
"Brazil's post-secondary education is going through a unique
period of growth and quality improvement, driven by an escalation
in student demand and industry consolidation," says Ryon Braga,
president of Hoper Educação. "With increasingly professional
management and competitiveness, Brazilian universities have
discovered that performance marketing's efficiency is far superior
to that of traditional advertising strategies used in student
acquisition."
Brazil is an exciting market for QuinStreet. There is
unprecedented demand for consumer information about higher
education, with the opportunity for continued strong growth.
Education is a $15 billion industry in Brazil with approximately
$500 million spent annually on marketing. The country has more than
2,000 private colleges and schools. Internet penetration in Brazil
is estimated to be 40 percent of the population, roughly half the
U.S. rate. Moreover, Brazil has one of the fastest-growing
economies in the world and a population of nearly 200 million
people.
"The education market in Brazil shares many of the same
characteristics as the U.S. market of ten years ago," says Doug
Valenti, QuinStreet's CEO. "There is clear potential for
significant growth over the long term. We are excited to be working
with clients at this early stage to dramatically expand their
marketing reach."
"When performance marketing occupies a featured spot in
Brazilian universities' strategies, QuinStreet will certainly lead
this movement, bringing its U.S. experience with effective
processes and tools and generating better cost/benefit results
relative to local players," says Braga. "In a short time,
QuinStreet may become the brand of reference and a synonym for
high-performance marketing in the Brazilian education
industry."
QuinStreet is currently serving a broad base of schools in
Brazil, including the two largest institutions: Anhanguera,
with 445,000 students, and Kroton, with over 320,000 students.
QuinStreet will continue to focus on expanding its client base and
building its media presence in Brazil.
About QuinStreet
QuinStreet, Inc. (Nasdaq:QNST) is one of the largest Internet
marketing and media companies in the world. QuinStreet is committed
to providing consumers and businesses with the information they
need to research, find and select the products, services and brands
that meet their needs. The company is a leader in visitor-friendly
marketing practices. For more information, please visit
QuinStreet.com.
CONTACT: Pedro Yue
(650) 578-6835
pyue@quinstreet.com
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