Xcel Brands, Inc. (NASDAQ: XELB) (“Xcel” or the “Company”), a media
and consumer products company with expertise in livestream shopping
and social commerce, announced today its newly formed joint venture
with supermodel, actress and entrepreneur, Christie Brinkley to
create TWRHLL (Towerhill), a lifestyle and apparel brand, for
distribution exclusively on HSN. Initial launch of TWRHLL is
expected in Spring 2024. Christie Brinkley will serve as the public
face and voice of the brand, including appearing on live broadcasts
and streaming services for HSN.
“I’m thrilled to partner with the team at Xcel
Brands and HSN for the launch of TWRHLL, a brand inspired by my
many years in fashion and the timeless style of my home, Towerhill.
We aim to focus on inclusivity and fun fashion,” said Ms. Brinkley.
“I want to inspire women at any age and with any body type to
confidently wear products that support their individual
characteristics. TWRHLL is a brand specifically tailored to these
efforts and I am excited to connect personally with consumers
across retail and livestream channels.”
“Christie is an icon, whose timeless elegance
remains at the forefront of fashion,” stated Robert W. D'Loren,
Chairman and Chief Executive Officer of Xcel Brands. “She is the
perfect partner for Xcel Brands, as we continue to build a dynamic
roster of brands supported by vibrant personalities that drive our
retail strategy and establish powerful connections to consumers
through live-selling channels.”
“With success and notoriety spanning across several decades, the
launch of TWRHLL by Christie Brinkley is positioned to be the next
celebratory moment in Christie’s iconic career,” stated Bridget
Love, GMM & VP Merchandising, Fashion & Beauty. “Alongside
Xcel Brands, we’ve helped bring to life, an HSN exclusive
collection of apparel reflecting Christie’s highly sought-after
style. Her live appearances from the HSN studios will further
illuminate the beauty of TWRHLL as she shares with our customers,
her inspiration behind the line.”
Xcel Brands is one of the largest apparel
providers within the interactive TV market and is strategically
investing in livestreaming technology platforms and partnerships.
In addition to TWRHLL by Christie Brinkley, Xcel Brands owns C.
Wonder by Christian Siriano, Halston, Judith Ripka and LOGO by Lori
Goldstein brands. It also owns stakes in Isaac Mizrahi and
Longaberger.
For more information and to shop the collection
starting in May, visit www.hsn.com.
About Xcel BrandsXcel Brands,
Inc. (NASDAQ: XELB) is a media and consumer products company
engaged in the design, marketing, live streaming, social commerce
sales of branded apparel, footwear, accessories, fine jewelry, home
goods and other consumer products, and the acquisition of dynamic
consumer lifestyle brands. Xcel was founded in 2011 with a vision
to reimagine shopping, entertainment, and social media as one
thing. Xcel owns the Judith Ripka, Halston, LOGO by Lori Goldstein,
and C. Wonder by Christian Siriano brands and a minority stake in
the Isaac Mizrahi brand. It also owns and manages the Longaberger
brand through its controlling interest in Longaberger Licensing LLC
and a 50% interest in a JV in TWRHLL (“Tower Hill”) by Christie
Brinkley. Also Xcel owns a 30% interest in Orme, a short-form video
market place. Xcel is pioneering a true modern consumer products
sales strategy which includes the promotion and sale of products
under its brands through interactive television, digital
live-stream shopping, social commerce, brick-and-mortar retail, and
e-commerce channels to be everywhere its customer’s shop. The
company’s brands have generated in excess of $4 billion in retail
sales via livestreaming in interactive television and digital
channels alone. Headquartered in New York City, Xcel Brands is led
by an executive team with significant live streaming, production,
merchandising, design, marketing, retailing, and licensing
experience, and a proven track record of success in elevating
branded consumer products companies. www.xcelbrands.com.
About TWRHLLFrom flowing
dresses to tailored blazers, TWRHLL celebrates versatile pieces
that easily transition from day to night, season to season. The
brand celebrates the essence of a style icon. It's not just
clothing; it's an embodiment of confidence, style, and enduring
elegance. Christie’s beloved home, Tower Hill, located on Long
Island’s stunning East End, reflects her love of art, architecture,
gardening, and the sea. Her home combined with her creativity and
charming personality is her inspiration behind this new fashion
brand.
About Christie
BrinkleySupermodel, TV, Film and Stage Actress, Christie
Brinkley is also well known as an Entrepreneur with many businesses
including Christie Brinkley Authentic Skincare, hair extension
collection and an organic prosecco line. Internationally
recognized, Christie Brinkley has appeared on more than 500
magazine covers worldwide. She is the author of two bestselling
books, her most recent, “Timeless Beauty; Over 100 Tips, Secrets,
and Shortcuts to Looking Great” which debuted on the New York Times
Bestseller list. As one of the most famous Sports Illustrated
Swimsuit Icons, Christie, 69-years-young, returned to the pages of
SI Swimsuit in recent years, and proved that age is nothing more
than a number. Christie is mom to two daughters, Sailor
Brinkley-Cook and Alexa Ray Joel. Christie is also mom to a son,
Jack Brinkley-Cook.
About HSN HSN® takes shoppers on a journey
– embracing the new, exploring untrodden paths, and bringing
shoppers a unique perspective that enriches their lives. HSN offers
a curated assortment of exclusive products and top brand names in
health and beauty, jewelry, home/lifestyle, fashion/accessories,
and electronics and incorporates entertainment, personalities and
industry experts to provide a unique shopping experience. HSN
engages millions of customers across the U.S. via two TV channels,
which are widely available on cable/satellite TV, free over-the-air
TV, and digital livestreaming TV. The retailer also reaches
millions of customers via the QVC+ and HSN+ streaming experience, a
website and mobile app, and social pages. HSN was founded more than
45 years ago as the first shopping network and is based in St.
Petersburg, Fla. To learn more, visit corporate.hsn.com, follow
@HSN on Facebook, Instagram or Twitter, or follow HSN on Pinterest,
YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM portfolio of
brands as well as other minority interests. Qurate Retail Group
comprises six leading retail brands – QVC®, HSN, Ballard Designs®,
Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to
providing a more human way to shop. Qurate Retail Group is the
largest player in video commerce (“vCommerce”), which includes
video-driven shopping across linear TV, ecommerce sites, digital
streaming and social platforms. For more information, visit
qurateretailgroup.com or follow Qurate Retail Group on YouTube or
LinkedIn.
For further information please contact:Seth
Burroughs Xcel Brands sburroughs@xcelbrands.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/146311ce-a81b-4cfd-8098-5d89abd003fc
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