Raven Industries Launches the OMNi Brand
May 12 2021 - 9:15AM
Business Wire
DRIVERLESS AG TECHNOLOGY THAT SYNCHRONIZES,
SIMPLIFIES AND OPTIMIZES YOUR FARM
Raven Industries, Inc. (the Company; NASDAQ:RAVN) a leader in
agriculture technology, announced today the launch of its new
product brand and autonomous growth platform, OMNi. This new
product brand highlights Raven’s advancements in autonomous
solutions for agriculture with a strategic offering of two
integrated products: OMNiDRIVE™ and OMNiPOWER™.
This press release features multimedia. View
the full release here:
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The OMNi name (meaning "all") will take center stage within
Raven. “Empowering ‘all’ is exactly what OMNiPOWER™ and OMNiDRIVE™
bring to the agriculture industry. OMNi enables holistic,
hands-free precision; it gives the farmer total control of their
time and maximizes operational productivity and efficiency,” said
Nick Langerock, Director of Strategic Marketing for Raven. “As we
bring OMNi to market, we want farmers to understand that some of
their pain points are now more manageable through autonomous
solutions. OMNi solutions allow the farmer to trust the routine
tasks to automation and focus on the important farm functions.”
Effective today, OMNiDRIVE™ replaces the AutoCart name from the
previous acquisition of Smart Ag. The former DOT name is now
OMNiPOWER™. All of Raven’s intelligent autonomous solutions for the
agriculture industry will be branded with the OMNi prefix and are
part of one connected ecosystem. This ecosystem leverages Raven’s
innovative and ever-growing technology portfolio that makes smart
products smarter. OMNi solutions provide multiple paths to autonomy
and equip the ag professional to get more, do more, and give more
from their operation.
“We understand the importance of quickly scaling and adopting
new power platforms, farming applications, and implements into
purpose-built autonomous agricultural machines,” said Dominic
Walkes, Director of Strategic Initiatives at Raven. “OMNiDRIVE™ is
a significant growth platform and we are actively working with OEM
partners to release compatibility on additional tractors and
implements. We are excited about the opportunities rolling out
under the OMNi prefix as it ties our entire portfolio together and
helps to provide the entire solution from top to bottom for the
farmer.”
OMNiDRIVE™ is Raven’s aftermarket technology kit that transforms
existing tractors into driverless machines. It is the first farming
application that allows the farmer to monitor and operate a
driverless tractor from the cab of the harvester so the harvester
can offload on-the-go, then return the tractor and grain cart to a
predetermined unloading area — all without a second driver.
The technology connects, manages, and safely operate autonomous
agricultural machinery and is compatible with:
- Case IH Magnum CVT (2014-2020 models): M250 / 280 / 310 / 340 /
380 (available in October 2021)
- New Holland CVT (2014-2020 models): T8.320 / 350 / 380 / 410 /
435 (available in October 2021)
- John Deere 8Rs Powershift and IVT (2010-current models)
Over three dozen pre-orders have already been placed for
OMNiDRIVE™. Official ordering begins today, May 12, 2021. Visit
www.ravenprecision.com/omnidrive-offer to learn more about
OMNiDRIVE introductory pricing.
OMNiPOWER™ is a self-propelled power platform that easily
interchanges with farm implements. This will allow the ag
professional to perform multiple farm tasks in all the growing
seasons. The farmer launches missions in autonomous mode or can
also control directly from the tablet. In either instance, no
driver is necessary. Currently, OMNiPOWER™ has interchangeable
implements for spreading and spraying with additional applications
coming soon.
More OMNiPOWER™ implements will launch quickly and consistently
as Raven works with OEM partners to release new implements. Visit
www.ravenprecision.com/driverless-ag/partner-with-us to learn
more.
OMNiPOWER™ will be available for order on June 1, 2021, with
delivery in the fall of 2021.
“The future of agriculture is here and now,” said Langerock.
“The pivot-point is OMNi. You'll see the new brand identity and
campaign to reflect and communicate our advancements to the
market.”
OMNiPOWER™ and OMNiDRIVE™ are trademarks of Raven Industries,
Inc.
About Raven Industries, Inc.
Raven Industries (NASDAQ: RAVN) provides innovative, high-value
products and systems that solve great challenges throughout the
world. Raven is a leader in precision agriculture, high-performance
specialty films, and aerospace and defense solutions, and the
company’s groundbreaking work in autonomous systems is unlocking
new possibilities in areas like farming, national defense, and
scientific research. Since 1956, Raven has designed, produced, and
delivered exceptional solutions, earning the company a reputation
for innovation, product quality, and unmatched service. For more
information, visit https://ravenind.com.
About Raven Applied Technology
For decades, Raven Applied Technology has been committed to
maximizing operational efficiencies through its innovative
agriculture technology. The company’s autonomous product suite is
an extension of that core. From field computers to sprayer and
planter controls, GPS guidance steering systems, logistics
technology, and autonomous solutions — Raven provides precision
agriculture products designed for ag retailers and growers to
remain competitive and profitable into the future. Learn more at
https://ravenprecision.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210512005126/en/
Erin Rinehart, Marketing Manager Raven Industries +1 (605)
336-2750 erin.rinehart@ravenind.com
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