Reading International Named a Finalist in the 2023 Shopping Centre Council of Australia Marketing Awards
September 08 2023 - 9:00AM
Reading International, Inc. (NASDAQ: RDI), a leading entertainment
and real estate company, today announced it has been named a
finalist in the 2023 Shopping Centre Council of Australia (“SCCA”)
Marketing Awards in the category of
Compelling Experiences:
Small (75 stores or less) for its
The New’BARK’et
Markets 2022 campaign at the Newmarket Village Shopping
Centre, located in the heart of North Brisbane.
The SCCA awards honor all aspects of content
marketing from strategy to distribution, and from editorial to
visual storytelling. The SCCA awards gala is being held in October
2023 and will see the crowning of the ‘best of the best’ shopping
centre marketing campaigns across six categories: (i) Compelling
Experiences, (ii) Retailer Marketing, (iii) Brand &
Partnerships, (iv) Innovation, (v) Community and (vi) Multi
Centre.
“We were thrilled to find out that our
New’BARK’et Markets campaign has secured a spot as a finalist in a
category that promotes compelling experiences. This unique
community event evolved from our original New’BARK’et Dog Festival
created by our internal property team in 2018 and since that time
we have been delighting thousands of dogs, dog owners and dog
lovers in Brisbane,” said Lena Kretzschmann-Hill, Reading’s
Director of Asset Management Australia and New Zealand.
Reading’s Compelling Experiences content
campaign of distinction is titled The New’BARK’et Markets, the
event was first hosted in July 2021 at the Newmarket Village
Shopping Centre and featured four primary goals:
- Supporting Local Small Businesses
in the Post-Pandemic Era.
- Fostering Connections within the
Community.
- Increasing and Enhancing Online
Engagement with the Community.
- Ensuring a Secure and Inclusive
Environment for Pet Owners.
The New’BARK’et Markets campaign led to the
development of an in-centre marketplace providing a rich and unique
shopping experience designed specifically for dog owners,
encompassing everything from attire, leads and collars, to photo
ops, and even dog-friendly ice cream. Due to its tremendous
success, all centre retailers, market stallholders, locals, and the
broader community were eagerly involved in hosting the event on an
annual basis and held the third annual New’BARK’et Markets event in
July 2023.
“I’m so pleased that our Newmarket Village team
has been recognized for its creativity and community engagement.
This annual event has become a true drawcard for the Brisbane
community, which has transformed and expanded over the years
bringing back loyal supporters and widening out to new audiences,”
says Amy Boston, Reading’s Marketing Manager - Property.
Forward-Looking Statements about Reading
International, Inc.
This press release contains certain statements
that are "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such statements are qualified by the inherent
risks and uncertainties surrounding future expectations generally
and also may materially differ from actual future experience
involving any one or more of such statements. The record setting
results referenced in this press release are not necessarily
indicative of future results.
About Reading International,
Inc.
Reading International, Inc. (NASDAQ: RDI), an
internationally diversified cinema and real estate company
operating through various domestic and international subsidiaries,
is a leading entertainment and real estate company, engaging in the
development, ownership, and operation of cinemas and retail and
commercial real estate in the United States, Australia, and New
Zealand.
Reading’s cinema subsidiaries operate under
multiple cinema brands: Reading Cinemas, Angelika Film Centers,
Consolidated Theatres, and the State Cinema by Angelika. Its live
theatres are owned and operated by its Liberty Theaters subsidiary,
under the Orpheum and Minetta Lane names. Its signature property
developments are maintained in special purpose entities and
operated under the names Newmarket Village, Cannon Park, and The
Belmont Common in Australia, Courtenay Central in New Zealand, and
44 Union Square in New York City.
Additional information about Reading can be
obtained from our Company's website: http://www.readingrdi.com.
For more information, contact:Gilbert Avanes –
EVP, CFO, and TreasurerAndrzej Matyczynski – EVP Global
Operations(213) 235-2240
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