Reborn Coffee Announces Five New Retail Locations Opening in Southern California
October 11 2022 - 8:31AM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn” or the “Company”), a
California-based retailer of specialty coffee, today announced its
plans to open five new company-owned retail locations in Southern
California, which, once opened, will bring its total count to
fourteen.
Reborn’s new Cabazon store in Riverside County
will be located at the Cabazon Outlet, a famous open-air outlet
mall serving over 15 million shoppers each year. A new corner
location in Huntington Beach at a fully renovated plaza will serve
as an ideal grab-and-go location for the local community. In
central Irvine, a new location will open in a commercial and
residential mixed-use area to serve workers and residents. Also in
Irvine, a new Reborn kiosk at Intersect Irvine, a unique
campus-style office complex which integrates work and wellness,
will serve tenants and the local community. In Mission Viejo, an
in-line store will open at The Shops at Mission Viejo, an indoor
mall featuring 150 stores and restaurants. The Cabazon, Huntington
Beach and Irvine locations are expected to open in the fourth
quarter of 2022, and the Mission Viejo location is expected to open
in the first quarter of 2023.
“Supported by new capital from our recent IPO,
we are rapidly expanding our retail footprint to 14 strategic
locations to serve our high quality, specialty-roasted coffee in
shopping plazas and upscale areas,” said Jay Kim, Chief Executive
Officer of Reborn. “At each new location, our focus is on creating
an inviting store atmosphere which is designed for comfort and
convenience. We also strive to provide safe, clean, and
well-maintained stores with a personal experience that reflects the
communities in which we operate, helping to build a high degree of
customer loyalty. These new locations will feature patios,
contemporary design, and inviting atmospheres for socialization,
study, and work.”
“Looking ahead, we are aggressively moving
forward on our pipeline of new company-owned locations in
California, as well as plans to expand outside of California. We
are also highly focused on increasing sales and growing Average
Unit Volumes at our existing stores. We believe our commitment to
continued innovation in our products, sourcing directly from farms,
and giving customers choices in how their coffee is served will
build customer awareness, expand market share, and bring long term
value to our stockholders,” concluded Kim.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors section of our
recently filed registration statement on Form S-1 and in the
Management’s Discussion and Analysis of Financial Condition and
Results of Operations section of our recently filed 10-Q, which can
be found on the SEC’s website at www.sec.gov. Such risks,
uncertainties, and other factors include, but are not limited to,
the Company’s ability to successfully open the four additional
Southern California locations described herein as planned or at
all, the Company’s ability to expand its business both within and
outside of California (including as it relates to increasing sales
and growing Average Unit Volumes at our existing stores), the
degree of customer loyalty to our stores and products, the impact
of COVID-19 on consumer traffic and costs, the fluctuation of
economic conditions, competition and inflation. We urge you to
consider those risks and uncertainties in evaluating our
forward-looking statements. We caution readers not to place undue
reliance upon any such forward-looking statements, which speak only
as of the date made. The Company undertakes no obligation to update
these statements for revisions or changes after the date of this
release, except as required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
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