Rentrak Theatrical Announces Box Office Estimates for Weekend of August 3, 2008
August 03 2008 - 2:05PM
PR Newswire (US)
LOS ANGELES, Aug. 3 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a
business unit of Rentrak Corporation (NASDAQ:RENT), today announced
the weekend theatrical box office estimates for the weekend period
of August 1 through August 3, 2008 according to the company's Box
Office Essentials(TM) theatrical box office data collection and
analytical service. The twelve estimated top producing motion
pictures for the weekend, per data collected as of 9:30AM Pacific
on August 3, 2008 by Rentrak Theatrical include: Rank Title Weekend
Gross Locations 1 The Dark Knight $43,800,000 4266 2 The Mummy:
Tomb Of The Dragon Emperor $42,450,400 3759 3 Step Brothers
$16,300,000 3094 4 Mamma Mia! $13,120,670 3060 5 Journey To The
Center Of The Earth $6,875,000 2285 6 Swing Vote $6,300,000 2213 7
Hancock $5,200,000 2782 8 WALL-E $4,747,000 2555 9 The X-Files: I
Want to Believe $3,425,000 3185 10 Space Chimps $2,840,000 2134 11
Hellboy II: The Golden Army $2,527,110 1956 12 Wanted $1,257,475
892 Weekend of 08/01/2008 to 08/03/2008 (C) 2008 by Rentrak
Corporation About Box Office Essentials Box Office Essentials
provides each studio with password-protected, real-time, web
browser-based and 24/7 access to data pertaining specifically to
their movie release titles. A sophisticated toolset allows studio
distribution executives to view and analyze the information at
different levels of detail and across a multitude of attributes (by
theatre circuit, DMA, time zone, etc.), enhancing their ability to
make faster, and better informed decisions. Additional features
include online school calendars (K-12 and college), interactive
release schedule and 24-hour subscriber support. About Rentrak
Corporation Rentrak Corporation, based in Portland, Oregon, is an
information management company serving clients in the media,
entertainment, retail and advertising industries. The company's
Entertainment Essentials(R) suite of services is redefining media
measurement in the digital broadband era. Entertainment Essentials
provides customers with near-real-time, actionable insight into
performance of content distributed over a wide variety of modern
media technologies. Available by license or subscription, each
Entertainment Essentials application allows executives to analyze
detailed industry-wide and title-specific data to make decisions
that enhance the bottom line and provide competitive advantage. For
further information, please visit Rentrak's corporate Web site at
Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151
DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted,
+1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of
Rogers & Cowan, for Rentrak Corporation Web site:
http://www.rentrak.com/
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