LOS ANGELES, Aug. 2 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of July 31 through August 2, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service. The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, August 2, 2009 by Rentrak Theatrical include: Rank Title Weekend Gross Locations 1 Funny People $23,439,565 3008 2 Harry Potter And The Half Blood Prince $17,700,000 4393 3 G-Force $17,058,000 3697 4 The Ugly Truth $13,000,000 2882 5 Aliens In The Attic $7,800,000 3106 6 The Orphan $7,250,000 2750 7 Ice Age: Dawn Of The Dinosaurs $5,300,000 2757 8 The Hangover $5,080,000 2071 9 The Proposal $4,848,000 2435 10 Transformers: Revenge of the Fallen $4,600,000 2626 11 The Collector $3,625,200 1325 12 500 Days of Summer $2,750,000 266 Weekend of 07/31/09 to 08/02/09 Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material. About Box Office Essentials Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of Rogers & Cowan for Rentrak Corporation Web Site: http://www.rentrak.com/

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