David Chemerow Brings More than Three Decades of Successful and Innovative Executive Leadership, Operating Expertise and Financial Experience, Significantly Enhancing Shareholder Value PORTLAND, Ore., Oct. 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced that David I. Chemerow has been named Chief Operating Officer, a newly created position, and Chief Financial Officer. Chemerow succeeds Executive Vice President and Chief Financial Officer Mark L. Thoenes, who is leaving the company to pursue new business opportunities. "We are very thankful to Mark, who played an integral role in Rentrak's growth and success over the past nine plus years. Mark has agreed to remain with the company for the next six weeks to help ensure a smooth transition. We wish him the best in his future endeavors," said Bill Livek, CEO of Rentrak. (Photo: http://www.newscom.com/cgi-bin/prnh/20091001/SF85852) "I have known David for more than seven years, having worked closely with him in the audience measurement industry," said Bill Livek, CEO of Rentrak. "We look forward to having an executive of David's caliber who has an eagle-eye focus on cost and knows how to strategically allocate capital to maximize our revenue growth and increase shareholder value. He brings a wealth of operational and financial expertise, as well as a proven track record of enhancing shareholder value. David's experience working with high-growth companies will serve Rentrak well as we look to capitalize on the strong foundation we have built to provide cross-platform media information services to the entertainment and advertising industries." Over his 35-year career, Chemerow, 58, has played an important role in helping a variety of public and private media and entertainment companies drive revenue and profits, while investing strategically for growth and improving efficiencies. Chemerow is the current non-executive Chairman of the Board of Playboy Enterprises, Inc. (NYSE:PLA). From 1990 until 1996, he also served as Playboy's Executive Vice President, Finance and Operations and CFO, where he was directly responsible for most of the company's operational and financial functions and helped increase its market capitalization more than three-fold. Most recently, Chemerow served as Senior Vice President and CFO of Olympus Media LLC, an outdoor advertising sales company. Earlier in his career Chemerow worked as Chief Operating Officer of ADcom Information Services, Inc., a provider of television data and analytics services to cable operators, where he worked directly for Bill Livek. He was also Chief Operating Officer of GT Interactive Software Corp., a Nasdaq-listed computer games publisher. For the first 13 years of his career, Chemerow was with Primerica Corp., formerly known as American Can Co. and which is now part of Citigroup, where he held various management positions, including Senior Vice President of Operations, Corporate Controller and Corporate Treasurer. Chemerow holds an MBA from the Amos Tuck School at Dartmouth College, where he graduated first in his class with Highest Distinction, and a BA from Dartmouth College, where he graduated Magna Cum Laude with Highest Distinction. He also serves on the board of directors of Dunham's Athleisure Corp., a sporting goods retailer. Chemerow will relocate to Portland, Oregon. About Rentrak Corporation Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit http://www.rentrak.com/. Safe Harbor Statement When used in this discussion, the words "anticipates," "expects,' "intends' and similar expressions are intended to identify forward-looking statements. Such statements relate to, among other things, the company's success in improving its cost structure by integrating back office functions and strategically allocating capital to maximize revenue growth, and capitalizing on its current and future business plans, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Factors that could affect Rentrak's financial results include customer demand for movies in various media formats subject to company guarantees, the company's ability to attract new revenue-sharing customers and retain existing customers, the company's success in maintaining its relationships with studios and other product suppliers, the company's ability to successfully develop and market new services to create new revenue streams, and Rentrak's customers continuing to comply with the terms of their agreements. Additional factors that could affect Rentrak's financial results are described in Rentrak's March 31, 2009 annual report on Form 10-K and subsequent quarterly reports filed with the Securities and Exchange Commission. Results of operations in any past period should not be considered indicative of the results to be expected for future periods. CONTACT: Investors PondelWilkinson Inc. Laurie Berman 310-279-5962 http://www.newscom.com/cgi-bin/prnh/20091001/SF85852 DATASOURCE: Rentrak Corporation CONTACT: Investors, Laurie Berman of PondelWilkinson Inc., +1-310-279-5962, Web Site: http://www.rentrak.com/

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