LOS ANGELES, Nov. 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ: RENT), today announced the weekend theatrical box office estimates for the weekend period of October 30 through November 1, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service. The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, November 1, 2009 include: Rank Title Distributor Weekend Cume Locations Gross 1 Michael Jackson's Sony 21,300,000 32,508,532 3481 This Is It 2 Paranormal Activity Paramount 16,540,000 84,780,045 2404 3 Law Abiding Citizen Overture Films 7,303,000 51,384,650 2764 4 Couples Retreat Universal 6,097,390 86,663,145 3026 5 Saw VI Lionsgate 5,560,000 22,823,955 3036 6 Where The Wild Warner Bros. 5,081,000 61,799,962 3645 Things Are 7 The Stepfather Sony 3,400,000 24,748,009 2346 8 Astro Boy Summit Entertainment 3,035,000 10,890,767 3020 9 Amelia Fox Searchlight 3,000,000 8,305,832 1070 10 Cirque Du Freak: The Universal 2,809,080 10,520,870 2754 Vampire's Assistant 11 Cloudy With A Chance Sony 2,700,000 118,556,602 2322 Of Meatballs 12 Zombieland Sony 2,600,000 71,160,901 2056 Weekend of 10/30/09 to 11/01/09 © Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material. About Box Office Essentials Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, ; or Amanda Bartz, +1-310-854-8151, , both of Rogers & Cowan for Rentrak Corporation Web Site: http://www.rentrak.com/

Copyright