/C O R R E C T I O N -- Rentrak Corporation/
November 02 2009 - 2:02PM
PR Newswire (US)
In the news release, Rentrak Reports Engagement Metrics for Week
Ending October 25, 2009, issued 02-Nov-2009 by Rentrak Corporation
over PR Newswire, we are advised by the company that the table
"Week of 10/19/2009 - 10/25/2009:" was incorrect as originally
issued inadvertently. The complete, corrected release follows:
PORTLAND, Ore., Nov. 2 /PRNewswire-FirstCall/ -- Rentrak
Corporation (NASDAQ:RENT), a leader in multi-screen media
measurement serving the entertainment and advertising industries,
released the "Stickiness" Index for the week of October 19 through
October 25, 2009. The "Stickiness" Index lists the top-25
"stickiest" 30-minute, 60-minute and 120-minute primetime programs
based on proprietary information derived from Rentrak's TV
Essentials service which tracks anonymous set-top-box viewing
information. The "Stickiness" Index is based on the average
percentage of the program viewed, divided by the average percentage
viewed for all series of that duration during Monday-Saturday
primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with
the most engaged viewers will have higher "stickiness" indexes.
Week of 10/19/2009 - 10/25/2009: Index Rating Rank Rank Series
Network Index
--------------------------------------------------------------------
1 2 Dancing With the Stars ABC 176 - - ---------------------- ---
--- 2 138 Always And Forever HALL 166 - --- ------------------ ----
--- 3 7 NCIS CBS 164 - - ---- --- --- 4 9 Grey's Anatomy ABC 156 -
- -------------- --- --- 5 14 The Good Wife CBS 154 - --
------------- --- --- 6 133 Sortilegio UNIV-B 152 - --- ----------
------ --- 7 17 Criminal Minds CBS 151 - -- -------------- --- ---
8 11 NCIS: Los Angeles CBS 149 - -- ----------------- --- --- 9 19
CSI: NY CBS 147 - -- ------- --- --- 10 29 The Biggest Loser 8:
Second Chances NBC 147 -- -- ---------------------------- --- ---
11 137 Dora, the Explorer NICKJR 146 -- --- ------------------
------ --- 12 8 Desperate Housewives ABC 146 -- -
-------------------- --- --- 13 16 CSI: Miami CBS 143 -- --
---------- --- --- 14 13 Brothers and Sisters ABC 142 -- --
-------------------- --- --- 15 185 En nombre del amor UNIV-B 141
-- --- ------------------ ------ --- 16 76 Monk USA 141 -- -- ----
--- --- 17 6 Dancing With the Stars ABC 140 -- -
---------------------- --- --- 18 152 Ghost Hunters SYFY 140 -- ---
------------- ---- --- 19 247 !Viva el sueno! UNIV-B 139 -- ---
--------------- ------ --- 20 24 Private Practice ABC 139 -- --
---------------- --- --- 21 86 Sons of Anarchy FX 138 -- --
--------------- -- --- 22 56 NUMB3RS CBS 138 -- -- ------- --- ---
23 27 The Mentalist CBS 137 -- -- ------------- --- --- 24 55
Medium CBS 137 -- -- ------ --- --- 25 339 Back to You and Me HALL
136 -- --- ------------------ ---- --- The "Stickiness" Index is
the average percentage of the program viewed, divided by the
average percentage viewed for all programs of that duration (i.e.
30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm)
and Sunday primetime (7pm-8pm) programs, includes roll up of air
times. Excludes local programming and all premium non ad-supported
channels. About TV Essentials Rentrak's TV Essentials is a
comprehensive suite of research tools that enable customers to
analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing
proprietary technology to process massive amounts of click-stream
data, the TV Essentials system is able to aggregate and report
second-by-second information from millions of digital set-top
boxes. The system can isolate individual market, network, series,
or telecast performance, administer national and local estimates,
and provide an evaluation of influencing factors such as
psychographics and demographics. About Rentrak Corporation Rentrak
Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment
industry. Reaching across numerous platforms including box office,
home entertainment, on-demand and linear television, broadband and
mobile, Rentrak provides unique and actionable insight for our
clients and partners. From the introduction of our revolutionary
Pay-Per-Transaction® distribution and revenue-sharing system, which
equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive
Essentials(TM) suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon,
with additional offices in Los Angeles, New York City and Miami/
Ft. Lauderdale. For more information on any of Rentrak's services,
please visit http://www.rentrak.com/. Contacts: Rogers & Cowan
for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124
(310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie
Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, ,
both of Rogers & Cowan for Rentrak Corporation Web Site:
http://www.rentrak.com/
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