--'Stickiness' Index Measures Viewer Involvement-- PORTLAND, Ore., Nov. 23 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 9 through November 15, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information. The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes. Week of 11/09/2009 - 11/15/2009: Index Rating Rank Rank Series Network Index 1 122 Everything She Ever Wanted LMN 176 2 4 Dancing With the Stars* ABC 175 3 7 NCIS CBS 167 4 165 Flower Girl HALL 163 5 17 The Mentalist CBS 156 6 11 Grey's Anatomy ABC 156 7 15 The Good Wife CBS 155 8 21 CSI: NY CBS 153 9 14 CSI: Crime Scene Investigation CBS 150 10 13 CSI: Miami CBS 149 11 164 Sortilegio UNIV-B 149 12 10 NCIS: Los Angeles CBS 149 13 181 En nombre del amor UNIV-B 149 14 8 Desperate Housewives ABC 148 15 18 Brothers and Sisters ABC 146 16 31 House FOX 145 17 109 White Collar USA 145 18 32 The Biggest Loser 8: Second Chances NBC 142 19 6 Dancing With the Stars** ABC 142 20 54 Medium CBS 142 21 100 Monk USA 142 22 261 Viva el sueno! UNIV-B 142 23 182 Ice Twisters SYFY 141 24 27 Criminal Minds CBS 141 25 41 Bones FOX 140 NOTES: * 120 Minute 11/09 Telecast ** 60 Minute 11/10 Telecast The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels. About TV Essentials Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics. About Rentrak Corporation Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit http://www.rentrak.com/. Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of Rogers & Cowan for Rentrak Corporation Web Site: http://www.rentrak.com/

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