Rentrak Reports Engagement Metrics for Week Ending December 13, 2009
December 21 2009 - 7:00AM
PR Newswire (US)
--'Stickiness' Index Measures Viewer Involvement-- PORTLAND, Ore.,
Dec. 21 /PRNewswire-FirstCall/ -- Rentrak Corporation
(NASDAQ:RENT), a leader in multi-screen media measurement serving
the entertainment and advertising industries, released the
"Stickiness" Index for the week of December 7 through December 13,
2009. The "Stickiness" Index lists the top-25 "stickiest"
30-minute, 60-minute and 120-minute primetime programs based on
proprietary information derived from Rentrak's TV Essentials
service which tracks anonymous set-top-box viewing information. The
"Stickiness" Index is based on the average percentage of the
program viewed, divided by the average percentage viewed for all
series of that duration during Monday-Saturday primetime (8pm-11pm)
and Sunday primetime (7pm-11pm). Programs with the most engaged
viewers will have higher "stickiness" indexes. Week of 12/07/2009 -
12/13/2009: Index Rating Rank Rank Series Network Index -----
------ ------ ------- ----- 1 109 The Christmas Hope LMN 171 ---
--- ------------------ --- --- 2 166 Debbie Macomber's Mrs. Miracle
HALL 158 --- --- ------------------------------ ---- --- 3 68 The
Closer TNT 157 --- --- ---------- --- --- 4 9 The Mentalist CBS 155
--- --- ------------- --- --- 5 14 Criminal Minds CBS 151 --- ---
-------------- --- --- 6 198 En nombre del amor UNIV-B 150 --- ---
------------------ ------ --- 7 170 Sortilegio UNIV-B 150 --- ---
---------- ------ --- The Biggest Loser 8: Second 8 7 Chances NBC
150 --- --- --------------------------- --- --- 9 131 Dora, the
Explorer NICKJR 147 --- --- ------------------ ------ --- 10 21
CSI: NY CBS 146 --- --- ------- --- --- 11 141 Christmas in Canaan
HALL 145 --- --- ------------------- ---- --- 12 10 CSI: Crime
Scene Investigation CBS 144 --- --- ------------------------------
--- --- 13 29 Bones FOX 142 --- --- ----- --- --- 14 17 CSI: Miami
CBS 140 --- --- ---------- --- --- 15 155 Fallen Angel HALL 139 ---
--- ------------ ---- --- 16 11 NCIS CBS 137 --- --- ---- --- ---
17 23 Survivor: Samoa CBS 137 --- --- --------------- --- --- 18 16
Extreme Makeover: Home Edition ABC 137 --- ---
------------------------------ --- --- 19 35 2009 Heisman Trophy
Awards Show ESPN 135 --- --- ------------------------------- ----
--- 20 257 My Neighbor's Keeper LMN 134 --- ---
-------------------- --- --- 21 254 Ghost Hunters SYFY 134 --- ---
------------- ---- --- 22 181 Holiday Switch LIFE 134 --- ---
-------------- ---- --- 23 136 Dora, the Explorer NICKJR 133 ---
--- ------------------ ------ --- 24 154 A Season for Miracles HALL
133 --- --- --------------------- ---- --- 25 158 Go, Diego, Go!
NICKJR 133 --- --- -------------- ------ --- The "Stickiness" Index
is the average percentage of the program viewed, divided by the
average percentage viewed for all programs of that duration (i.e.
30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm)
and Sunday primetime (7pm-8pm) programs, includes roll up of air
times. Excludes local programming and all premium non ad-supported
channels. About TV Essentials Rentrak's TV Essentials is a
comprehensive suite of research tools that enable customers to
analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing
proprietary technology to process massive amounts of click-stream
data, the TV Essentials system is able to aggregate and report
second-by-second information from millions of digital set-top
boxes. The system can isolate individual market, network, series,
or telecast performance, administer national and local estimates,
and provide an evaluation of influencing factors such as
psychographics and demographics. About Rentrak Corporation Rentrak
Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment
industry. Reaching across numerous platforms including box office,
home entertainment, on-demand and linear television, broadband and
mobile, Rentrak provides unique and actionable insight for our
clients and partners. From the introduction of our revolutionary
Pay-Per-Transaction® distribution and revenue-sharing system, which
equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive
Essentials(TM) suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon,
with additional offices in Los Angeles, New York City and Miami/
Ft. Lauderdale. For more information on any of Rentrak's services,
please visit http://www.rentrak.com/. Contacts: Rogers & Cowan
for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124
(310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie
Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, ,
both of Rogers & Cowan, for Rentrak Corporation Web Site:
http://www.rentrak.com/
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