LOS ANGELES, Jan. 17 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of January 15 through January 17, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service. The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 17, 2010 include: Weekend Rank Title Distributor Gross Cume Locations ---- ----- ----------- ------- ---- --------- 20th Century 1 Avatar Fox 41,300,000 491,767,005 3285 2 The Book Of Eli Warner Bros. 31,615,000 31,615,000 3111 3 The Lovely Bones Paramount 17,060,000 17,526,663 2563 Alvin And The Chipmunks: The 20th Century 4 Squeakquel Fox 11,500,000 192,591,843 3296 5 Sherlock Holmes Warner Bros. 9,825,000 180,018,400 3173 6 The Spy Next Door Lionsgate 9,700,000 9,700,000 2924 7 It's Complicated Universal 7,671,510 88,223,335 2670 8 Leap Year Universal 5,827,840 17,529,010 2512 9 The Blind Side Warner Bros. 5,565,000 226,774,265 2408 10 Up In The Air Paramount 5,460,000 62,833,018 2107 11 Daybreakers Lionsgate 5,000,000 24,188,401 2523 The Weinstein 12 Youth In Revolt Company 2,829,891 11,968,923 1873 Weekend of 1/15/10 to 1/17/10 © Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material. About Box Office Essentials Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support. About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com. Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 DATASOURCE: Rentrak Corporation CONTACT: Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz, +1-310-854-8151, , both of Rogers & Cowan for Rentrak Corporation Web Site: http://www.rentrak.com/

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