Rockstar's 'Grand Theft Auto: San Andreas' Shoots Its Way to #1 in Video Game Rentals
November 03 2004 - 10:47PM
PR Newswire (US)
Rockstar's 'Grand Theft Auto: San Andreas' Shoots Its Way to #1 in
Video Game Rentals Grand Theft Auto's $1.6 Million Debut Helps
Video Game Category Blow Past Home Video Rentals PORTLAND, Ore,
Nov. 3 /PRNewswire-FirstCall/ -- "Grand Theft Auto: San Andreas"
out-rented all other video game titles in its first week of release
earning an unprecedented $1.6 million in consumer rental revenue
for the week ending October 31, 2004, according to game
intelligence from Rentrak's Home Video Essentials(TM). Remarkably,
the newest installment of Rockstar Games' blockbuster franchise,
which was developed exclusively for the Playstation2 platform and
delivers extreme action and first person shooter excitement to
gamers, outperformed the weekly earnings of the top 10 renting VHS
titles. "The earning power of the "Grand Theft Auto" franchise is a
true phenomenon. Grand Theft Auto III and Grand Theft Auto: Vice
City on the PlayStation2 and Xbox platforms have grossed more than
$45 million in rental revenue to-date," said Brad Hackley, vice
president of business development for Home Video Essentials at
Rentrak. "This is undeniable proof that video games have emerged as
a dominant force within the entertainment industry." Top 10 Renting
Video Games Titles for Week Ending 10/31/04. This Last Weeks Week
Wk Wk Platform/Title Publisher Out Rev ($) 1 NEW PS2-Grand Theft
Auto: San Andreas RCK 1 1,627,351 2 2 PS2-Mortal Kombat: Deception
MDY 4 329,074 3 1 PS2-Tony Hawk's Underground 2 ACV 4 320,247 4 3
PS2-Star Wars: Battlefront LAE 6 235,625 5 6 XBOX-Mortal Kombat:
Deception MDY 4 228,659 6 4 PS2-Madden NFL 2005 ELA 12 200,867 7 5
PS2-Def Jam: Fight For NY ELA 6 179,997 8 10 XBOX-Star Wars:
Battlefront LAE 6 176,939 9 9 XBOX-Fable MIC 7 175,441 10 --
PS2-NCAA Football 2005 ELA 16 174,057 About Home Video
Essentials(TM) Home Video Essentials(TM) Industry Data Service,
part of Rentrak's Entertainment Essentials(TM) suite of web-based
information management and business intelligence products, is
Rentrak's exclusive point-of-sale (POS) tracking system which
measures weekly national consumer spending and title-level
performance via rental transactions on over 40,000 DVD, VHS, and
video game properties. About Rentrak Corporation Rentrak
Corporation, based in Portland, Oregon, is the developer of the
Essentials(TM) suite of web-based information management and
business intelligence products used by clients in the media,
entertainment, retail and manufacturing industries. Vertical market
editions of Essentials(TM) applications are customizable to the
needs of each licensee, allowing marketers to collect, manage,
analyze and make critical business decisions based on detailed,
real-time point-of-sale and supply chain data. The Essentials(TM)
suite of services offers competitive advantages to executives by
providing timely and actionable insight into their own company's
performance in tandem with valuable perspective against aggregated
industry-wide data. For further information, please refer to
Rentrak's corporate Web site at http://www.rentrak.com/ . Contact:
News Media Rogers & Cowan for Rentrak Sallie Olmsted/Susan Yin
310-201-8800 solmsted/ DATASOURCE: Rentrak Corporation CONTACT:
Sallie Olmsted, +1-310-201-8800 or , or Susan Yin, +1-310-201-8800,
or , both of Rogers & Cowan, for Rentrak Corporation Web site:
http://www.rentrak.com/
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