Nielsen Includes RMG Airline Network Audience Measurement in Latest Nielsen On-Location Place-Based Video Report
March 04 2014 - 9:15AM
Marketwired
Nielsen Includes RMG Airline Network Audience Measurement in Latest
Nielsen On-Location Place-Based Video Report
Largest Video In-Flight Media Network Cited by Nielsen,
Competitive Media Channel for Marketers Targeting Affluent
Consumers
DALLAS, TX--(Marketwired - Mar 4, 2014) - RMG NETWORKS (NASDAQ:
RMGN), a leading provider of Digital Out-of-Home media and digital
signage solutions technology, announced today that its RMG
In-Flight Network has been added to Nielsen's review of place-based
media networks commencing with its Q3 2013 edition. Nielsen's
quarterly report measures audience exposures for video networks in
out-of-home locations, offering agencies and networks an easier way
to compare place-based advertising audiences to TV, Internet and
Mobile.
"For the first time ever TV buyers can purchase airline media
like television, using Nielsen data," said Jim Bell, Executive Vice
President, Partnerships & Sales Operations, RMG
NETWORKS. According to the U.S. Travel Association, U.S.
business travelers spent $258.6 Billion on meetings, events, and
incentive programs in 2012. Bell added, "Nielsen's recognition
of the RMG In-Flight Entertainment Network's measurability confirms
the engagement of this hard-to-reach and valuable audience."
"Media buyers looking to engage business traveler audiences can
now see RMG's In-Flight Network in a way that is comparable across
all measured channels," said Paul Lindstrom, senior vice president,
Nielsen On-Location.
The Nielsen report is the most influential and authoritative
review of digital-out-of-home options for media buyers. It is
updated quarterly with audience measurements collected by
transactional data and on-site customer interviews. The Q3
report will be released to agencies and advertisers via the Nielsen
Answers web site.
RMG's Airline Media Network reaches 35 million passengers per
month on 2,200 domestic aircraft and 100 airport executive
clubs. Previous media research has determined that its
viewership has an average household income of $154,000 and indexes
strongly for managerial positions and college education.
About RMG NETWORKS RMG Networks (NASDAQ: RMGN) is a leading
global provider of technology-driven video advertising and visual
communications solutions. The company delivers digital signage
media solutions for corporate networks, consumer networks, and
advertising networks, including solutions to over 70% of Fortune
100 companies. RMG NETWORKS operates an Advertising Media business
unit that sells digital video advertising across a network of over
200,000 display screens, reaching 100 million consumers each month.
RMG NETWORKS also operates an Enterprise Solutions business unit
that provides digital signage data visualization solutions for a
variety of application areas including contact centers, supply
chain, employee communications, hospitality, higher education,
financial services, healthcare and retail. The company is
headquartered in Dallas, Texas with offices in the United States,
United Kingdom, China, India, Singapore, Brazil and the U.A.E. For
more information, visit http://www.rmgnetworks.com.
RMG NETWORKS Media Contact Nicole Plesec TallGrass Public
Relations 605-275-4075 nicole.plesec@tallgrasspr.com RMG NETWORKS
Investor Contact Carolyn Capaccio 212-838-3777
IR@rmgnetworks.com
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