Rochester Medical Introduces MAGIC.: The Next Generation of Intermittent Catheters
December 18 2008 - 2:55PM
PR Newswire (US)
STEWARTVILLE, Minn., Dec. 18 /PRNewswire-FirstCall/ -- Rochester
Medical Corporation (NASDAQ:ROCM) today announced the introduction
of Magic3(TM), its new line of intermittent urinary catheters.
Featuring advanced and proprietary m3 technology, Magic3 catheters
are the first intermittent catheters created and crafted from a
composition of three distinct functional layers. Each of the three
all-silicone laminates is uniquely formulated to independently
address a particular product attribute required for comfortable,
easy, and reliable intermittent catheterization. This means no
trade-offs or compromises for the people that depend on
intermittent catheters to help them live a healthy, active life.
Commenting on the new Magic3 catheter, Rochester Medical's CEO and
President Anthony J. Conway said, "This is a great new product
family. The design and construction of an intermittent catheter can
fundamentally impact the user's quality of life. Manufacturers have
done their best to address issues of comfort and convenience, but
until the invention of Magic3 choosing among various products has
involved difficult trade-offs. "Traditional single-layer catheters
that are rigid enough for ease of handling can be painful to use
and can damage sensitive urethral tissue. Those that are softer and
less likely to abrade tissue can be difficult to handle. Also, some
catheters are subject to kinks that can impede drainage flow. We
believe no single-layer design has been able to fully address each
of these critical issues." Magic3 intermittent catheters leverage
Rochester Medical's patent-pending m3 technology to deliver the
benefits of a three-layer, all-silicone design. The catheter's
special outer layer of nano-smooth soft silicone provides for an
unparalleled hydrophilic lubricious surface which reduces trauma,
and maximizes patient comfort. The proprietary middle layer of
firmer silicone supports confident handling for quick, simple
catheter insertion. The innermost layer is designed to resist
kinking and leverage the intrinsic hydrophobic (water-repelling)
characteristics of silicone to enhance urine flow through the
catheter. Further demonstrating the Company's enthusiasm for
providing patient friendly, environmentally sound solutions,
Rochester Medical has incorporated additional important design
enhancements. A streamlined, discreet package with finger holes to
assist in opening, along with a new self contained and easy to open
water packet make the new Magic3 more user friendly. Environmental
improvements include a 25% smaller catheter package, a 70 % smaller
water packet, and a box that is 20% more compact. "The technology
and timing of our Magic3 introduction offers a unique opportunity
for the Company and our customers," commented Jim Carper, Rochester
Medical's Vice President of Marketing. "Reimbursement changes have
heightened the attention being given to best intermittent catheter
practices for each user. The assessments being made every day by
clinicians, patients, and distributors now include a brand new
choice for uncompromised excellence in catheter performance."
Kicking-off a comprehensive marketing campaign, Rochester Medical
has begun rolling out the Magic3 intermittent catheter line in the
U.S. with introductions to its distribution partners and targeted
clinical call points. The marketing campaign will encompass
clinicians as well as catheter users. It will include print and web
advertising along with participation in national exhibitions,
specialty conferences, and regional consumer events. Concurrently,
the new technology is being introduced by Rochester Medical Ltd. in
the United Kingdom and Europe where a similar comprehensive
marketing campaign is being launched. For two decades, Rochester
Medical Corporation has been developing, manufacturing and
marketing latex-free, disposable medical devices and catheters for
urological and continence care applications. The all-silicone
Magic3 intermittent catheter line is the latest example of the
Company's commitment to providing innovative solutions to address
the needs of patients, caregivers, and clinicians. Magic3
intermittent catheters are available in male (16"), female (6"),
and pediatric (10") lengths and in diameters ranging from 6Fr to
20Fr. The product line also incorporates all of Rochester Medical's
coating options and package configurations, including the advanced
antibacterial and antibacterial hydrophilic technologies. Most
state Medicaid, Medicare, and private insurance companies will
cover these advanced catheters; local product suppliers can provide
details about specific payor sources. Additional product and
ordering information is available by contacting Rochester Medical
at 1-800-243-3315 or . This press release contains forward-looking
statements that involve risks and uncertainties, including the
uncertainty of estimated revenues and profits, as well as the
uncertainty of market acceptance of new product introductions, the
uncertainty of gaining new strategic relationships or locating and
capitalizing on strategic opportunities, the uncertainty of timing
of private label sales revenues (particularly international
customers), FDA and other regulatory review and response times, and
other risk factors listed from time to time in the Company's SEC
reports and filings, including, without limitation, the section
entitled "Risk Factors" in the Company's Annual Report on Form 10-K
for the year ended September 30, 2007. Rochester Medical
Corporation develops, manufactures, and markets disposable medical
catheters and devices for urological and continence care
applications. The Company markets under its own Rochester
Medical(R) brand and under existing private label arrangements. For
further information, please contact Anthony J. Conway, President
and Chief Executive Officer of Rochester Medical Corporation at
(507) 533-9600. More information about Rochester Medical is
available on its website at http://www.rocm.com/. DATASOURCE:
Rochester Medical Corporation CONTACT: Anthony J. Conway, President
and Chief Executive Officer of Rochester Medical Corporation,
+1-507-533-9600 Web site: http://www.rocm.com/
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