LOS ANGELES, March 29 /PRNewswire-FirstCall/ -- Rapid Link, Incorporated. (OTC:RPID.OB) (BULLETIN BOARD: RPID.OB) , provider of numerous Internet Phone communication services including voice, fax, data, and other Web-based services, today announced that it has engaged The Ruth Group (TRG), based in New York City, to implement a range of strategic investor relations and public relations initiatives to further enhance the Company's corporate communications with current and potential investors and the media. TRG will work to increase awareness of Rapid Link's business model and strategy. In addition, TRG will help design and implement specific initiatives with investors, analysts, brokers and the financial media and assist with the timely dissemination of news. Given TRG's experience with companies in the technology sector, as well as its comprehensive knowledge of telecom services, TRG is well-qualified to provide Rapid Link with an effective outreach program. David Hess, Chief Operating Officer of Rapid Link, Inc., said, "As a company in the early stages of a new product focus pushing forward with new developments and projects, communications with the investment community is a top priority. Rapid Link has retained The Ruth Group to assist us in broadening and expanding awareness of the Company's unique story among the U.S. investment community and media. The Ruth Group's expertise, experience, and contacts can be valuable assets in communicating with present and prospective shareholders and in attracting media interest." Carol Ruth, President and CEO of The Ruth Group, Inc., said, "We look forward to working with Rapid Link to further expand awareness and understanding of the Company's growth strategy and business model. As IP telephony services become the technology platform of choice in the communications industry, Rapid Link stands to gain as an early technology adopter with a sound business model driven by fundamentals that leverage underlying consumer demand." About Rapid Link, Inc. Founded in 1997 as Dial Thru International Corporation, Rapid Link provides value-added Internet Phone (IP) communication services to customers, both domestically and internationally. Rapid Link is a leading niche market provider that has focused on the US military and other key niche markets through its proven, high-quality Internet telephony products, services and infrastructure for service providers, businesses and individuals worldwide. The Company's IP service offerings include multiple service plans, which reside on Rapid Link's state of the art IP network. The company offers PC-to- PC, PC-to-phone, phone-to-phone calling on their unique set of IAD's -- Internet Access Device's -- that provide a new low cost phone service that is delivered through a broadband connection. Rapid Link's back office provides billing, operations management, marketing support, inventory management, accounts payable, accounts receivable, sales force automation, commission management, trouble ticket reporting. Customers can manage their telecommunications services in a real-time environment through the company's tested back office support structure. Rapid Link's network spans more than 15 countries on five continents. For more information, visit http://www.rapidlink.com/. Contacts: David Hess President and COO Rapid Link, Inc. Tel.: 310-566-1701 The Ruth Group Investors: John Quirk Tel.: 646-536-7029 Media: Susan Kim Tel: 646-536-7032 DATASOURCE: Rapid Link, Incorporated CONTACT: David Hess, President and COO of Rapid Link, Inc., Tel.: +1-310-566-1701; or Investors - John Quirk, Tel.: +1-646-536-7029, or Media - Susan Kim, Tel: +1-646-536-7032, both of The Ruth Group, for Rapid Link, Inc.

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